Team Malaysia newsletter 2009-07-22

PROTON CELEBRATES INDONESIAN EXORA LAUNCH WITH A1 TEAM

A1 Team Malaysia will be represented on the Proton stand at this year's Indonesia Motor Show, with the team's race simulator giving visitors to the exhibition the chance to drive a lap of the Sepang International circuit in a virtual A1GP race car. The stand will be the venue for the Indonesian launch of the Proton Exora, a new model in the Proton range of vehicles.

The 17th Indonesia International Motor Show takes place from 24 July to 2 August 2009 at JIExpo, Kemayoran, Jakarta. The Proton Exora launch takes place on the opening day of the exhibition.

A1 Team Malaysia mechanic, Tomy Mathen George, flew out from Kuala Lumpur yesterday in preparation for the event. As the team ambassador at the event, he will assist the guest drivers of the simulator, give visitors more information about A1 Team Malaysia's race programme and hand out a selection of team goodies to supporters.

The A1 Team Malaysia simulator, one of the central displays on the Proton stand, will be seen by thousands of visitors to the motor show, as well as by all the VIPs that have been invited to the Proton Exora launch. The Proton Chairman, Dato' Mohd. Nadzmi Mohd. Salleh and the Managing Director, Dato' Syed Zainal Abidin B. Syed Mohamed Tahir will head the list of Proton personnel attending and will be accompanied by a contingent of Malaysian media who will also travel to Jakarta to cover the launch event.

Owen Leed, Commercial Director, A1 Team Malaysia, says of the team's promotional activity, "We are very pleased to have been invited to attend the Indonesia Motor Show with our simulator. It is an opportunity for us to promote the team outside of Malaysia in our off-season and in doing so provide Proton's exhibition visitors with an entertaining interactive experience directly linked to the A1GP series.

"A1 Team Malaysia has a busy off season promotional programme which is designed to provide our commercial partners, such as Proton, with tools to promote their business and their association with the team. Strategic use of these tools, such as the simulator, can be very effective and I'm sure there will not be any shortage of budding A1GP drivers keen to show off their racing skills on the Proton stand."

A1 Team Malaysia will compete in the fifth season of the A1GP World Cup of Motorsport which starts in Australia later this year.

-credit: malaysia