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That's according to Brand Finance's latest report.
Spend the day car shopping with Nico.
Kia Telluride takes the win in the Utility category, while the Gladiator triumphs in the Truck class.
It's just a simulation, but it's still entertaining to watch.
It has the world's most powerful three-cylinder engine installed in a road car.
But the three-cylinder engine, quad-turbo diesel, and the V12 are living on borrowed time.
The Italian super sportscar maker looks poised for success in the decade ahead – here’s why.
Sometimes less is definitely more.
It's Tesla versus Porsche in round one, then the winner takes on the mighty F-250 in round two
This tiny Cybertruck out tugs the big Mercedes SUV.
The Belgian Legend Edition is limited to 75 cars, one for each year since the race car driver's birth.
It's a house, plus a fallout shelter for a post-zombie apocalypse world.
The Prancing Horse's future looks bright.
The Cybertruck weighs in at nearly 10,000 pounds.
Ferrari's not happy with battery tech and recharging times just yet.
Design legend Gordon Murray will work with the Racing Point Formula 1 team on the aerodynamic development of his T.50 supercar, which is planned to be unveiled in May.
Putting an F1 engine in a road-legal car is not that easy.
The initial plan was to make it electric, but it appears it'll have a combustion engine of F1 origins.
By now, you’ve probably already seen the movie, now you can own one of the cars!
The NSX owner wanted to repeat the run because he thought he stood a chance.
Both kits cost $19.99.
The AMG One's front fascia design would look good on the next-gen GT.
Adding more super to the super SUV? Why not.
Relive the Ford versus Ferrari racing rivalry firsthand!