P1: Series newsletter 2009-10-13

POWERBOAT P1 INTERNATIONAL TELEVISION AUDIENCE SETS NEW RECORDS

Additional Channels, News Feeds and Live Race Coverage Add to the Total Numbers

The Powerboat P1 World Championship has reached its largest ever global television audience in 2009 with each of the eight stand-alone preview and race programs going to more than 273 million potential homes across six contents, an increase of over 125 million households in just two years.

The race programs, shot, produced and distributed by U.K.-based Greenlight Television, were also packaged into race weekend news feeds available via satellite for download. Over 40 broadcasters, producers and distributors accessed the new footage that reached an additional 200 million potential homes around the globe in 2009.

In addition, the Turkish Grand Prix of the Sea was broadcast live for seven hours from Istanbul on D-spor TV while an additional seven hours of the Scandinavian Grand Prix of the Sea were aired live on Viasat in both Sweden and Norway, with two hours broadcast on Exqi in Belgium.

Each Powerboat P1 event was included in Greenlight's weekly magazine programs Max Power and Motorsport Mundial, reaching an additional 413 million potential homes. Recently in the US, the Mav TV network added another 7 million viewers. In total, worldwide TV for the 2009 Powerboat P1 season was transmitted for 1,634 hours, making it arguably one of the most viewed powerboat racing series anywhere.

Plans are already underway for the 2010 season, scheduled to kick off April 16 - 18 in the new locale of Split, Croatia. All of the off-season action and activity can be followed at www.powerboatp1.com.

-credit: p1