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The uncomfortable dilemma resulting from F1's constant expansion
The world is changing and F1 has to change with it to enjoy a prosperous future. But how much pain will that involve? STUART CODLING examines how F1 is coping with the challenge of embracing sustainability...
Although fans generally shudder when they see the S-word – sustainability – connected with Formula 1, they're going to have to get used to it. Motor racing's highest echelon is predicated on pitting the drivers of the fastest and most advanced motor cars against one another on a global stage, but it's also a business.
And businesses increasingly need to demonstrate social and environmental responsibility. Corporate sponsors and investors no longer wish to be associated with profligacy and the plundering of the earth's resources.
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Series | Formula 1 |
Author | Stuart Codling |
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