F1 fans soak up orange atmosphere with Motorsport Experiences

The Belgian Grand Prix at Spa-Francorchamps has grown into one of the stand-out spectator events on the Formula 1 calendar. Motorsport Experiences, which brings over 40,000 motorsports fans to the event, is working to bring the Spa experience to other marquee events in the sport.

F1 fans soak up orange atmosphere with Motorsport Experiences

After a few quieter years, a recent revival has made the historic 7.004 km Ardennes venue one of the best attended events on the Formula 1 calendar, restoring its place as one of the monuments of the sport.

The undulating nature of the track not only provides thrills for the twenty drivers but also for the fans. Spectators get to enjoy vistas and sightlines experienced at few other circuits around the world. You never forget your first time gazing at the impossibly steep Eau Rouge and Raidillon combination, or following the cars through the blazingly fast double left-hander of Pouhon.

The Spa organisers have improved the fan experience even further with recent investments, including a new-for-2018 circuit-wide free WiFi network and well as an expanded F1 Fan Zone with plenty of displays and demonstrations for fans of all ages.

A large Dutch of fans contingent set off orange flares

A large Dutch of fans contingent set off orange flares

Photo by: Sam Bloxham / LAT Images

With fans flocking to Spa from all corners of Europe to witness the best drivers in the world tackle a legendary track, the grandstands are packed with a colourful mix of nationalities. The orange army from nearby Holland in particular adds to the electric atmosphere during the grand prix weekend with nearly half of the 80,000 fans hailing from the Netherlands.

Following its acquisition of leading Dutch operator SportStadion, Motorsport Experiences is providing travelling F1 fans with a full range of services, ranging from tickets and travel to fan villages, campsites and even bespoke grandstands. The Belgian Grand Prix is an integral part of its success.

"Spa-Francorchamps remains an iconic circuit," says Stefan van den Berg, Managing Director of SportStadion and Motorsport Experiences President. "Especially for the Dutch fans Spa is a home grand prix both in terms of its proximity and its culture. It's an important place for F1, and also for Dutch motorsport."

Through SportStadion Motorsport Experiences plays an integral part in the filling up the grandstands around the venue, including its very own Orange Experience Stand, and creating a unique atmosphere.

"If you add up Saturday, Sunday and weekend tickets then we are talking about 40,000 people," Van den Berg adds. "As such Motorsport Experiences is an important partner for the local promoters.

"The atmosphere at Spa is brilliant. It's almost like a football World Cup in terms of the togetherness of the fans. Fans are experiencing the emotion of Formula 1 with friends and even with people they don't know. Together they are creating memories."

Sebastian Vettel, Ferrari signs autographs for the fans

Sebastian Vettel, Ferrari signs autographs for the fans

Photo by: Manuel Goria / Sutton Images

Following its success in the Netherlands with SportStadion, Motorsport Experiences is now working to branch out into other territories and forms of motorsport. "We've had success in Austria, Germany and Silverstone and also Abu Dhabi is becoming more popular," Van den Berg adds.

"Now Motorsport Experiences wants to take the next step. We enjoy a good relationship with Red Bull Racing, but we're also talking to McLaren, Renault and others. We want to bring what we've learnt in terms of fan engagement to other drivers and teams.

"We also want to expand our scope outside Formula 1 and take a look at how we can improve the fan engagement in categories such as Formula E, MotoGP, the World Endurance Championship and the Isle of Man TT.

"What we're doing with Dutch fans is also possible with Americans, the British or the French. People want to have a great experience. Those are universal values. Motorsport is fun, it's exciting and it's exactly why Motorsport Experiences exists."

shares
comments
New Raikkonen Ferrari deal looking more likely

Previous article

New Raikkonen Ferrari deal looking more likely

Next article

Ricciardo confused by time loss "everywhere" at Spa

Ricciardo confused by time loss "everywhere" at Spa
Load comments
The 10 greatest drives of lost legend Jo Siffert Prime

The 10 greatest drives of lost legend Jo Siffert

It's 50 years since Jo Siffert was killed in his prime at Brands Hatch. The Swiss scored just two world championship wins in a Formula 1 career spent largely with privateer teams, but showed on numerous occasions in single-seaters and in sportscars with Porsche that he could beat any of the best drivers of his era given the right equipment.

Why a misunderstood Kimi Raikkonen will thrive in retirement Prime

Why a misunderstood Kimi Raikkonen will thrive in retirement

Three years on from Kimi Raikkonen's last Grand Prix victory at Austin, he is now six races away from ending the longest Formula 1 career in history. His friend and former Ice1 Racing rally team PR man Anthony Peacock explains why there’s nobody quite like the 2007 world champion and why F1 will miss him (but he won’t miss it).

How Verstappen has become F1 champion material Prime

How Verstappen has become F1 champion material

As Red Bull and Honda go all-out for victory in the Japanese engine manufacturer’s last season of its latest Formula 1 dalliance, Max Verstappen finds himself thrust into a compelling title fight with Lewis Hamilton. He told OLEG KARPOV about his evolution into a world championship contender and why Red Bull's no compromise ethos suits him down to the ground

Formula 1
Oct 23, 2021
Why long-run times should please Red Bull in Austin F1 battle Prime

Why long-run times should please Red Bull in Austin F1 battle

Mercedes has been on a roll of late in the ultra-tight fight to win the 2021 Formula 1 world championship. It started off well in practice at Austin for this weekend’s US Grand Prix, but Red Bull got closer as Friday unfolded and even seemed to find an edge in one critical area of what seems set to be set to be another close contest.

Formula 1
Oct 23, 2021
The six critical factors that could hand F1 2021 glory to Hamilton or Verstappen Prime

The six critical factors that could hand F1 2021 glory to Hamilton or Verstappen

The 2021 Formula 1 title battle is finely poised with six races remaining, as just six points separate championship leader Max Verstappen from seven-time champion Lewis Hamilton. In such a closely-fought season, the outcome could hinge on several small factors playing the way of Red Bull or Mercedes

Formula 1
Oct 22, 2021
Can Whitmarsh appointment help Aston succeed where its F1 rivals failed? Prime

Can Whitmarsh appointment help Aston succeed where its F1 rivals failed?

Aston Martin owner Lawrence Stroll is determined to make the group a billion-dollar business. MARK GALLAGHER analyses his latest play – bringing former McLaren team principal Martin Whitmarsh into the fold

Formula 1
Oct 22, 2021
Remembering Switzerland’s first F1 winner Prime

Remembering Switzerland’s first F1 winner

Stepping up to F1 in 1962, Jo Siffert shone with Rob Walker Racing Team and BRM before his career was abruptly ended in a fatal crash at Brands Hatch in 1971. Kevin Turner looks back at the life of Switzerland's first F1 winner on the 50th anniversary of his death

Formula 1
Oct 21, 2021
What Verstappen is risking with his current stance on 2021 F1 world title defeat Prime

What Verstappen is risking with his current stance on 2021 F1 world title defeat

OPINION: Max Verstappen is back in the lead of the 2021 Formula 1 drivers’ championship, with the season’s final flyaway events set to get underway in the USA this weekend. But a defensive stance he’s recently adopted could have a lasting impact for the Red Bull driver when it comes to his chances of defeating Lewis Hamilton and Mercedes

Formula 1
Oct 21, 2021