Formula 1
Formula 1
30 Apr
-
03 May
FP1 in
69 days
07 May
-
10 May
FP1 in
76 days
21 May
-
24 May
FP1 in
89 days
R
Azerbaijan GP
04 Jun
-
07 Jun
FP1 in
104 days
11 Jun
-
14 Jun
FP1 in
112 days
25 Jun
-
28 Jun
FP1 in
125 days
02 Jul
-
05 Jul
FP1 in
132 days
16 Jul
-
19 Jul
FP1 in
146 days
R
Hungarian GP
30 Jul
-
02 Aug
FP1 in
160 days
27 Aug
-
30 Aug
FP1 in
188 days
03 Sep
-
06 Sep
FP1 in
195 days
R
Singapore GP
17 Sep
-
20 Sep
FP1 in
209 days
24 Sep
-
27 Sep
FP1 in
216 days
R
United States GP
22 Oct
-
25 Oct
FP1 in
245 days
29 Oct
-
01 Nov
FP1 in
252 days
R
Brazilian GP
12 Nov
-
15 Nov
FP1 in
266 days
R
Abu Dhabi GP
26 Nov
-
29 Nov
FP1 in
279 days

Ferrari signs licensing agreement with Lego

shares
comments
Ferrari signs licensing agreement with Lego
Feb 5, 2004, 2:40 AM

Ferrari has signed a three-year licensing agreement with Lego, the world-famous Danish producer of toy bricks. The accord paves the way for the development of Ferrari single-seater models and a full Formula 1 set up including the pit area and ...

Ferrari has signed a three-year licensing agreement with Lego, the world-famous Danish producer of toy bricks. The accord paves the way for the development of Ferrari single-seater models and a full Formula 1 set up including the pit area and podium.

The series, entitled 'Lego Racers' will be distributed to toyshops during 2004. A life-size Ferrari single-seater constructed from 146,000 Lego bricks and fitted with original Bridgestone tyres was on display at the presentation of the agreement, held today at the Toy Fair in Nürnberg.

"A market niche with the highest growth potential for the development of the Ferrari brand is that of children's toys," declared Alberto Crippa, Director of Ferrari Licensing and Merchandising.

"This new and significant collaboration with Lego is an important move in this direction, as, like Ferrari, Lego has been able to expand and yet maintain its identity as market leader, thanks to its competence and creative capacity."

-ferrari-

Next article
Jordan and RE/MAX extend agreement

Previous article

Jordan and RE/MAX extend agreement

Next article

McLaren to keep evolving

McLaren to keep evolving
Load comments

About this article

Series Formula 1
Teams Ferrari Shop Now