Ferrari Trento renews F1 podium celebration toast deal
Formula 1’s podium celebrations will continue to feature Ferrari Trento fizz until at least the end of 2025, following a two-year contract extension agreed with grand prix chiefs.
The Italian company became the official supplier of the sparkling wine for the post-race celebrations during the early phase of the 2021 season, as part of a three-year deal.
However, following the success of the partnership for the company, which has benefitted from F1’s booming interest, Ferrari Trento announced at an event in London on Wednesday night that it was now committed for an extra two years.
Brandon Snow, managing director of F1 said: “We are thrilled to announce that Ferrari Trento is extending its partnership with F1 for another two years.
“It is a huge testament to all those involved to be announcing such an exciting extension after just one full season into the partnership and we are very excited to continue to have them present at every podium until 2025”.
Lewis Hamilton, Mercedes-AMG, 3rd position, sprays Champagne on the podium
Photo by: Mark Sutton / Motorsport Images
Matteo Lunelli, president of Ferrari Trento, added: “When we announced this partnership in 2021, we talked about it not only being a great achievement, but also a starting point.
“Today, just a year later, we can confirm that this partnership has revealed itself to be an incredible opportunity for communicating our values to a vast and enthusiastic audience all over the world.
“Exactly 120 years after the foundation of Ferrari Trento, we are proud that our sparkling wines are increasingly present on the global stage and that they have become part and parcel of the excitement and entertainment that F1 provides.”
As well as supplying bubbles for the podium, Ferrari Trento has launched a series of initiatives to raise the profile of its company and F1.
This has included the creation of limited edition F1-themed bottles, as well as auctioning off signed podium bottles for charity. One of the post-race signed bottles from the British Grand Prix will be sold to help raise money to support the Red Cross in Ukraine.
Although Ferrari Trento only became official partners of F1 in 2021, its products had been sprayed on podiums before.
The 1981 Italian Grand Prix, won by Renault’s Alain Prost, featured its wine in a one-off deal.
Related video
Williams to trial updated F1 aero package at British GP
2022 F1 British Grand Prix session timings and preview
Mercedes: Team orders all about protecting Hamilton despite “no sense” criticism
Mercedes: Team orders all about protecting Hamilton despite “no sense” criticism Mercedes: Team orders all about protecting Hamilton despite “no sense” criticism
Alpine: Gasly/Ocon late switch in F1 Japanese GP right thing to do
Alpine: Gasly/Ocon late switch in F1 Japanese GP right thing to do Alpine: Gasly/Ocon late switch in F1 Japanese GP right thing to do
Why Sainz’s Singapore F1 success was not just about DRS genius
Why Sainz’s Singapore F1 success was not just about DRS genius Why Sainz’s Singapore F1 success was not just about DRS genius
Mercedes: Team orders all about protecting Hamilton despite “no sense” criticism
Mercedes: Team orders all about protecting Hamilton despite “no sense” criticism Mercedes: Team orders all about protecting Hamilton despite “no sense” criticism
Supercars investigating wheel nut fix
Supercars investigating wheel nut fix Supercars investigating wheel nut fix
Kiwi racer Hedge in line for HPD Super Formula scholarship
Kiwi racer Hedge in line for HPD Super Formula scholarship Kiwi racer Hedge in line for HPD Super Formula scholarship
Nick Percat lands karting coup
Nick Percat lands karting coup Nick Percat lands karting coup
Why the reality of F1 engineering debriefs isn't what Drive to Survive makes out
Why the reality of F1 engineering debriefs isn't what Drive to Survive makes out Why the reality of F1 engineering debriefs isn't what Drive to Survive makes out
How Tsunoda has eliminated a crucial F1 limitation
How Tsunoda has eliminated a crucial F1 limitation How Tsunoda has eliminated a crucial F1 limitation
Why precedent doesn’t favour Massa’s F1 legal challenge
Why precedent doesn’t favour Massa’s F1 legal challenge Why precedent doesn’t favour Massa’s F1 legal challenge
Why Sainz’s Singapore F1 success was not just about DRS genius
Why Sainz’s Singapore F1 success was not just about DRS genius Why Sainz’s Singapore F1 success was not just about DRS genius
The signs that suggest an immediate Red Bull resurgence in F1's Japanese GP
The signs that suggest an immediate Red Bull resurgence in F1's Japanese GP The signs that suggest an immediate Red Bull resurgence in F1's Japanese GP
The lessons Russell can take from his "two-centimetre" Singapore F1 mistake
The lessons Russell can take from his "two-centimetre" Singapore F1 mistake The lessons Russell can take from his "two-centimetre" Singapore F1 mistake
Singapore Grand Prix Driver Ratings 2023
Singapore Grand Prix Driver Ratings 2023 Singapore Grand Prix Driver Ratings 2023
The Singapore secrets that helped Sainz end Verstappen's F1 winning streak
The Singapore secrets that helped Sainz end Verstappen's F1 winning streak The Singapore secrets that helped Sainz end Verstappen's F1 winning streak
Subscribe and access Motorsport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.