Subscribe

Sign up for free

  • Get quick access to your favorite articles

  • Manage alerts on breaking news and favorite drivers

  • Make your voice heard with article commenting.

Motorsport prime

Discover premium content
Subscribe

Edition

USA
Nyck De Vries, ART Grand Prix
Prime
Special feature

From Formula 1 exiles to part of the family

It wasn't long ago F2 drivers couldn't even get passes to the F1 paddock. Now, as Ross Brawn and Bruno Michel explain, attitudes are totally different

Motorsport.com's Prime content

The best content from Motorsport.com Prime, our subscription service. Subscribe here to get access to all the features.

Formula 1's explosion on social media since Liberty Media took over running the championship from Bernie Ecclestone is one clear example of how a more open-minded approach has transformed the experience for fans.

Where once the likes of Twitter, Facebook and YouTube were viewed as threats to the F1 business model, now they are embraced as a way of opening up grand prix racing to a new audience and increasing engagement.

Previous article Zhou wins “emotional” Anthoine Hubert F2 rookie award
Next article Motorsport.com's Top 20 junior single-seater drivers of 2019

Sign up for free

  • Get quick access to your favorite articles

  • Manage alerts on breaking news and favorite drivers

  • Make your voice heard with article commenting.

Motorsport prime

Discover premium content
Subscribe

Edition

USA