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Nostalgia
Topic

Nostalgia

Gallery: 10 most unusual launches in F1 history

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Gallery: 10 most unusual launches in F1 history
By:
Translated by: Rachit Thukral
Feb 15, 2018, 7:21 AM

While F1 teams are increasingly switching to online and track launches, there was a time when they would host major events around the world, sometimes inviting celebrities to unveil their new cars.

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Minardi PS01 in Melbourne (2001)

Minardi PS01 in Melbourne (2001)
1/10

Photo by: Minardi Formula 1

Minardi took the covers of its 2001 challenger a day before the season-opener in Melbourne - talk about doing things at the last moment.

A Toyota that never raced (2001)

A Toyota that never raced (2001)
2/10

Photo by: Toyota Racing

After the V12 engine got banned, it became clear that the Toyota TF101 was never going to be raced. However, the Japanese manufacturer still decided to host a proper launch event to showcase the car.

Jordan at Moscow's Red Square (2005)

Jordan at Moscow's Red Square (2005)
3/10

Photo by: Jordan Grand Prix

Alex Schneider, a Canadian businessman of Russian descent, bought the Jordan F1 team and hosted a grand launch event outside Moscow's Red Square.

Arrows FA1 at a snow-covered Silverstone (1978)

Arrows FA1 at a snow-covered Silverstone (1978)
4/10

Photo by: Motorsport Images

Arrows showcased its first ever F1 car, the FA1, at a snow-covered Silverstone Circuit ahead of the 1978 grand prix season.

Hesketh's grand launch in a mansion (1974)

Hesketh's grand launch in a mansion (1974)
5/10

Photo by: Motorsport Images

When Alexander Hesketh decided to launch a Formula 1 team, he did so in grand style at his own mansion. The British Lord used the event to promote his 'Back British Bears' campaign, while also providing journalists with an inexhaustible supply of champagne.

An F1 car delivered by a plane (2002)

An F1 car delivered by a plane (2002)
6/10

Photo by: Motorsport Images

To start off its partnership with logistics giant DHL, Jordan hosted a truly unique launch event. The team's 2002 challenger was unloaded from a DHL plane at the Brussels airport.

Assembling McLaren MP4-26 (2011)

Assembling McLaren MP4-26 (2011)
7/10

Photo by: Malcolm Griffiths / Motorsport Images

McLaren is accustomed to showcasing new F1 cars at its glittering factory in Woking. But in 2011 it decided to do something different in Berlin. Instead of rolling out a ready-made MP4-26, it assembled the car in the heart of the German capital.

McLaren and Spice Girls (1997)

McLaren and Spice Girls (1997)
8/10

Photo by: Sutton Images

To unveil its 1997 car, McLaren hosted a grand event in London - and even invited famous pop band Spice Girls.

BAR with two different liveries (1999)

BAR with two different liveries (1999)
9/10

Photo by: Sutton Images

British American Tobacco wanted to promote both 555 and Lucky Strike brands in F1. So it decided to have different liveries for both its cars. Unfortunately, the FIA regulations stipulate that a team's cars should carry largely the same livery, forcing BAR to merge both designs and create something truly odd.

Red Bull camouflage (2015)

Red Bull camouflage (2015)
10/10

Photo by: Sutton Images

Red Bull didn't want to give away too many aerodynamics secrets of the RB11. So it decided to run the car with a camouflage livery in pre-season testing.
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