Formula 1
Formula 1
R
Emilia Romagna GP
18 Apr
Race in
42 days
R
Portuguese GP
02 May
Race in
56 days
09 May
Next event in
60 days
23 May
Race in
77 days
R
Azerbaijan GP
06 Jun
Race in
91 days
13 Jun
Race in
99 days
27 Jun
Race in
112 days
04 Jul
Next event in
116 days
18 Jul
Race in
133 days
R
Hungarian GP
01 Aug
Race in
147 days
29 Aug
Race in
175 days
05 Sep
Race in
182 days
12 Sep
Race in
189 days
26 Sep
Race in
203 days
R
Singapore GP
03 Oct
Next event in
207 days
10 Oct
Race in
217 days
R
United States GP
24 Oct
Race in
232 days
31 Oct
Race in
239 days
R
Australian GP
21 Nov
Race in
259 days
R
Saudi Arabia GP
05 Dec
Race in
273 days
R
Abu Dhabi GP
12 Dec
Race in
280 days

Haas will run Rich branding at British GP, says Steiner

The Haas Formula 1 team will run with its normal Rich Energy branding at the British Grand Prix despite its title sponsor’s “surprise” claim the deal had been terminated.

Haas will run Rich branding at British GP, says Steiner

Haas signed its first title partnership with the little-known British energy drinks company for 2019, with Rich Energy’s bold statements on social media regularly attracting attention.

Ahead of this weekend’s race at Silverstone, a post on Rich Energy’s Twitter account claimed it had cancelled its sponsorship of Haas, citing “poor performance”, although senior figures within the company are understood to be trying to rescue the deal.

Addressing the media on Thursday at Silverstone, Haas team principal Gunther Steiner said he could not elaborate much on the short statement that had been issued earlier in the day. However, he admitted “it was a surprise” to see the claim from Rich Energy.

Read Also:

Haas’s motorhome and team gear is still adorned with Rich Energy branding and Steiner said it will remain on the car as well.

He said he could not answer would long-term consequences there would be this season after the unexpected announcement - but said work was going on to fully establish the situation.

“I would like to tell you more, and I hope you respect that,” Steiner said when asked by Motorsport.com what he could say. “I don’t want to put anybody in a difficult situation. But I cannot say anything about it.

“They will be on the car this weekend, and then the rest we need to sort out going forward what we’re doing.

“The commercial agreement doesn’t let me talk about it and I don’t want to stir it up any more.”

Steiner described such setbacks as this ahead of one of the team’s home grands prix – the US-owned team’s base is in Banbury – as “part of the job” and that he would not be drawn into “a war of words”.

“It doesn’t upset me, it’s just something I need to deal with next week and I will,” Steiner added.

Haas is enduring a difficult season as its car’s obvious one-lap speed is not translating into race pace.

Despite Rich Energy’s claim that Haas lacks performance, Kevin Magnussen qualified fifth in Austria.

Steiner said Haas’s focus would remain on its on-track efforts this weekend, as the ninth-placed team bids to regain ground in the constructors’ championship.

“You can do without it but it’s not like I’m up at night thinking about it,” he said. “We get on with the job, that’s the important thing, to get the car back where we want to be.

“That is our focus. It’s important but at this moment in time it’s part of the job and we’ve just got to deal with it. We all have things in our jobs we enjoy more and which we enjoy less.”

shares
comments
Seidl to replace McLaren's "matrix" with "classic" F1 structure

Previous article

Seidl to replace McLaren's "matrix" with "classic" F1 structure

Next article

Williams closing in on new Mercedes engine deal

Williams closing in on new Mercedes engine deal
Load comments

About this article

Series Formula 1
Event British GP
Teams Haas F1 Team
Author Scott Mitchell
The updates Williams hopes will lead to a point-scoring return Prime

The updates Williams hopes will lead to a point-scoring return

After producing a car which demonstrated progress but lacked the points to prove it last year, Williams starts its new era of team ownership with the FW43B, its bid to continue the climb up the Formula 1 grid in 2021

Formula 1
Mar 5, 2021
How Ferrari plans to recover from its 2020 F1 nightmare Prime

How Ferrari plans to recover from its 2020 F1 nightmare

The 2020 Formula 1 season was Ferrari's worst for 40 years as it slumped to sixth in the standings. A repeat performance will not be acceptable for the proud Italian team, which has adopted a notably pragmatic approach to forging its path back to the top

Formula 1
Mar 4, 2021
Why Aston Martin’s arrival is more than just new green livery Prime

Why Aston Martin’s arrival is more than just new green livery

In the most eagerly anticipated Formula 1 team launch of the season, the rebranded Aston Martin squad’s changes go much further than the striking paint job. But rather than a restart, the team hopes to build on top of solid foundations.

Formula 1
Mar 3, 2021
The car Aston Martin begins its new F1 journey with Prime

The car Aston Martin begins its new F1 journey with

The team formerly known as Racing Point gambled successfully on a Mercedes look-alike in 2020 as it mounted a strong challenge for third in the constructors' race and won the Sakhir GP. Now clothed in British racing green, Aston Martin's first Formula 1 challenger since 1960 provides the clearest indicator yet of what to expect from the new-for-2021 regulations

Formula 1
Mar 3, 2021
The tricky driver conundrums facing Mercedes in F1 2021 Prime

The tricky driver conundrums facing Mercedes in F1 2021

Ahead of the new Formula 1 season, reigning world champions Mercedes will take on challenges both old and new. This also can be said for its driver conundrum which could become key to sustaining its ongoing success...

Formula 1
Mar 2, 2021
How Alpine's cure to 2021 F1 rules starts at the front Prime

How Alpine's cure to 2021 F1 rules starts at the front

A new name, new faces and new colours pulls the rebranded Alpine Formula 1 team into a new era while carrying over core elements of its 2020 car. But under the surface there's more than meets the eye with the A521 which hints at how the team will tackle 2021...

Formula 1
Mar 2, 2021
Can Mercedes' W12 retain the team's crown? Prime

Can Mercedes' W12 retain the team's crown?

Replacing Formula 1's fastest car was never going to be an easy feat for Mercedes. Amid the technical rule tweaks to peg back the W12 and its 2021 rivals, the new Mercedes challenger will remain the target to beat

Formula 1
Mar 2, 2021
The pointed note that starts Ferrari's Leclerc vs Sainz era Prime

The pointed note that starts Ferrari's Leclerc vs Sainz era

Ferrari is starting its post-Sebastian Vettel age by welcoming Carlos Sainz in alongside Charles Leclerc. But while Sainz has a tough challenge to match his new teammate, Ferrari is also sending a message that previous intra-team spats must end

Formula 1
Mar 2, 2021