The astonishing story behind the Rich Energy saga
When Haas F1's black-and-gold 2019 livery was first revealed, Rich Energy CEO William Storey made several bold claims about his company's aims. Now, though, it is involved in a complex legal dispute that has captivated Formula 1 observers.
Motorsport.com's Prime content
The best content from Motorsport.com Prime, our subscription service. Subscribe here to get access to all the features.
The saga of William Storey and Rich Energy continues to evolve at a fast pace, with each new twist taking the story in another direction.
On Thursday, the deadline imposed by a judge for Rich Energy to cease using the now-infamous stag logo following the copyright case involving Whyte Bikes, a subtly revised version appeared on the company’s website and Twitter feed, with the horns no longer linked.
Share Or Save This Story
Subscribe and access Motorsport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.