Subscribe

Sign up for free

  • Get quick access to your favorite articles

  • Manage alerts on breaking news and favorite drivers

  • Make your voice heard with article commenting.

Motorsport prime

Discover premium content
Subscribe

Edition

USA
Sebastian Vettel, Ferrari SF90
Prime
Analysis

How Ferrari and McLaren gave F1 an incurable headache

At last year's Japanese Grand Prix, the re-emergence of tobacco sponsorship was evident at Ferrari, and McLaren's BAT deal followed for 2019. The return of such sponsors means F1 must consider the wider impact

Motorsport.com's Prime content

The best content from Motorsport.com Prime, our subscription service. Subscribe here to get access to all the features.

A €350million investment does not occur without good reason. Just because tobacco advertising was banned more than a decade ago doesn't mean that the companies themselves or Formula 1 teams have forgotten the massive benefits that could be had from a tie-up.

Tobacco advertising grew into one of the most globally scrutinised elements of F1, thanks to shifting social attitudes towards smoking and increasingly strict laws in Europe and the wider world.

Previous article "Disappointed" Renault must be hard on itself - Abiteboul
Next article Ferrari expects to see impact of "corrections" in Bahrain

Sign up for free

  • Get quick access to your favorite articles

  • Manage alerts on breaking news and favorite drivers

  • Make your voice heard with article commenting.

Motorsport prime

Discover premium content
Subscribe

Edition

USA