Mercedes in F1 "long-term" if Daimler input reduces

Mercedes will be in Formula 1 “for the long-term” if it is able to reduce the contribution from parent company Daimler, according to team principal Toto Wolff.

Mercedes in F1 "long-term" if Daimler input reduces
Listen to this article

Earlier this year Mercedes’ accounts, documenting its 2018 spend, revealed a net contribution from Daimler of less than £40m, with F1 prize money and sponsorship fronting the majority of its budget.

Mercedes has shown no signs of wishing to withdraw from F1 after next season, despite speculation occasionally linking it with an exit from the world championship before the next set of regulations come in.

Senior Daimler personnel were present for the season finale in Abu Dhabi last weekend, with board member Britta Seeger receiving the winning constructors’ trophy on the podium.

Wolff believes the value Mercedes gets from its all-conquering F1 programme, which has won the last six drivers’ and constructors’ titles, is a major factor in its chances to continue, but stopped short of saying there had been any assurances about the team’s future.

“I am the one that is responsible for the motor racing activities,” said Wolff. “But I'm also the first one to acknowledge that times within the auto industry are changing, and that all activities need to be looked at.

“Formula 1 and motor racing generally is an activity that we believe is part of our core DNA. The first-ever Mercedes was a race car.

“I think we need to become more efficient. We need to provide a solid business case. We need to reduce the contribution from Daimler into our exercise, and if we're able to achieve that, then we're in Formula 1 for the long term.”

The Mercedes works F1 team was revived in 2010, 55 years after its initial entry, but it took until 2012 for it to win again.

Mercedes finished second in the constructors’ championship in 2013 but its major step came one year later, as it nailed the switch to V6 turbo-hybrid engines and began a period of unprecedented domination.

It has now won 12 titles and 93 races, scored more than 100 pole positions, and racked up almost 200 podiums since 2010.

“F1 represents one of the best return on investments within the whole Daimler group,” said Wolff. “We're generating more than a billion in return. And at the end, it's all about the brand.

"I think what we're doing is great entertainment, but it's also technology. It's the most efficient hybrid engines and giving the brand a sporting image.

“Since we've started on our successful journey in 2014, we have been a part of shaping a different brand image of Mercedes.

“Of course the road cars and the style and the technology are the most relevant part, but I think us winning Formula 1 grands prix has added our small contribution to change the way the brand is being perceived.

“And this is why the board members are here, it is a positive exercise it's something that Daimler actually benefits from.”

shares
comments
Autosport Awards: Norris voted British Competition Driver
Previous article

Autosport Awards: Norris voted British Competition Driver

Next article

Renault "exasperated" by rivals voting to keep "stupid" Q2 rule

Renault "exasperated" by rivals voting to keep "stupid" Q2 rule
Load comments
Why Red Bull can win a Spanish GP that looked perfect for Ferrari Prime

Why Red Bull can win a Spanish GP that looked perfect for Ferrari

Formula 1's return to Spain on Friday ended with Ferrari leading the way from Mercedes, while Red Bull could only manage third fastest overall courtesy of Max Verstappen. But its chances of victory are far from remote with a deeper dig into the times despite Ferrari's strong start...

Formula 1
May 20, 2022
The key aspects of Porsche and Audi's planned F1 entries Prime

The key aspects of Porsche and Audi's planned F1 entries

The VW Group’s German superpowers of sportscar racing have all but confirmed they are coming to F1 when the next set of engine rules come into force in 2026. Here's why both manufacturers are all set to take the plunge, and crucially how it might work

Formula 1
May 19, 2022
How Vegas went from byword for F1 indifference to grand Liberty coup Prime

How Vegas went from byword for F1 indifference to grand Liberty coup

Holding a race in Las Vegas – party central, a city of dreams and decadence and, yes, more than a smattering of tackiness – has been on Liberty Media’s most-wanted list since it acquired Formula 1’s commercial rights. But, as LUKE SMITH explains, F1 has been here before and the relationship didn’t work out

Formula 1
May 18, 2022
Why de Vries' FP1 outing could add a new path to his current crossroads Prime

Why de Vries' FP1 outing could add a new path to his current crossroads

A Formula 2 and Formula E champion, Nyck de Vries is currently considering where his future in motorsport lies. Continuing in WEC and Formula E is possible and he's also courted glances Stateside after impressing in an IndyCar test. But ahead of his Formula 1 FP1 debut with Williams, he could have another option if he impresses...

Formula 1
May 18, 2022
Why Leclerc's crash shouldn't put off F1 drivers tasting history Prime

Why Leclerc's crash shouldn't put off F1 drivers tasting history

OPINION: For a demo run ahead of Monaco's Historique Grand Prix, Charles Leclerc was blessed with the opportunity to drive Niki Lauda's former Ferrari 312B3 - but a brake failure at Rascasse suggested Leclerc's Monaco hoodoo transcended contemporary F1. Although an awkward incident, Leclerc deserves credit for embracing F1's history.

Formula 1
May 18, 2022
Why the lack of "needle" between Red Bull and Ferrari is a mirage Prime

Why the lack of "needle" between Red Bull and Ferrari is a mirage

OPINION: The fight for the 2022 Formula 1 world titles between Red Bull and Ferrari so far features little of the public animosity that developed between the former and Mercedes last year. But that isn’t to say things are full on friendly or won’t get much worse very quickly…

Formula 1
May 17, 2022
The underdog F1 squad that thrust Senna into the limelight Prime

The underdog F1 squad that thrust Senna into the limelight

The Toleman TG184 was the car that could, according to legend, have given Ayrton Senna his first F1 win but for Alain Prost and Jacky Ickx at Monaco in 1984. That could be stretching the boundaries of the truth a little, but as STUART CODLING explains, the team's greatest legacy was in giving the Brazilian prodigy passed over by bigger outfits an opportunity

Formula 1
May 16, 2022
Why Aston Martin is unlikely to repeat Jaguar’s F1 mistakes Prime

Why Aston Martin is unlikely to repeat Jaguar’s F1 mistakes

Two famous manufacturer teams born out of humble midfield origins, splashing the cash while attempting to rise to the top of F1 in record time. There are clear parallels between Lawrence Stroll’s Aston Martin and the doomed Jaguar Racing project of 22 years ago, but Mark Gallagher believes struggling Aston can avoid a similar fate.

Formula 1
May 15, 2022