Norris feels he found balance between joker and serious on social media

Lando Norris believes he has found the right balance on social media after working to come across as less of a joker after his rookie Formula 1 season.

Norris feels he found balance between joker and serious on social media

Norris made his F1 debut in 2019 with McLaren and immediately stood out for fans with his entertaining social media channels, regularly posting memes and fun content.

But Norris said ahead of last season that he wanted to try and become a bit more serious after worrying that making light of bad weekends could be taken the wrong way and lead to questions about his dedication. 

Read Also:

Norris also revealed earlier this year that he no longer posts to his own Twitter account in order to take a step back from social media.

The British driver has made an impressive start to the 2021 season, recording three podium finishes and only once crossing the line outside of the top five. He lies third in the drivers' standings heading into the second half of the year.

Norris felt it was "definitely" a challenge to find the sweet spot between being appealing to young fans and seeming more grown up.

"A bit of that was reassurance and confidence from what I see on social media and stuff, just trying to be a better person and allow people to support me and like me," Norris said of his approach to social media.

"I don't want people just to see me as a joker or a guy who doesn't take things seriously, because that's not who I am. I just wanted to show them that I do put in effort, I do work very hard to do better and get the results I'm getting at the moment.

"It doesn't come for free. And I just wasn't very good at showing that side of it. I feel like I've showed a bit more of it over the last year and a half or so.

"A bit of it was just for myself, it made me feel better, and allow people to see me for who I am, not just a joker. People just like to post those photos and videos and stuff because it makes people laugh, that's what people love to see. You aren't as interested in seeing hard work and things like that.

"But it also gives people a good perception of who you are as a person and that was important to me. So I changed it for personal reasons."

Norris has been particularly prolific interacting with fans through the streaming platform, Twitch, where he regularly broadcasts gameplays. He has also formed a new brand called Quadrant along with a number of high-profile gaming streamers.

"I love having the fan base that I have on Twitch and this young generation," Norris said.

"But I also want to be accessible and be a guy that the older generation support, because they see me more grown up - a grown guy that just wants to do well, rather than just a funny guy that's immature and things like that, which I'm not.

"A lot of it is finding that balance for personal reasons, but also for the bigger picture and for my hard work."

shares
comments
Red Bull's F1 assault has eased pressure on Mercedes, says Wolff

Previous article

Red Bull's F1 assault has eased pressure on Mercedes, says Wolff

Next article

Qatar closing on November slot for F1 2021 calendar

Qatar closing on November slot for F1 2021 calendar
Load comments
The details that boosted Verstappen and held back Hamilton in Austin Prime

The details that boosted Verstappen and held back Hamilton in Austin

As the 2021 Formula 1 title battle winds towards its climax, the United States GP added another thrilling act in the Lewis Hamilton-Max Verstappen battle. Although Hamilton aced the start, Verstappen and Red Bull took the initiative with strategy and were richly rewarded, despite Mercedes' best efforts as the race went down to the wire

US Grand Prix Driver Ratings Prime

US Grand Prix Driver Ratings

On a baking hot afternoon in Texas, Formula 1 drivers were tested to their limits. As the pressure on the title contending squads reaches an ever-greater level of intensity, the foremost challengers again showed their class, but were outshone by a standout drive from the upper midfield

The 10 greatest drives of lost legend Jo Siffert Prime

The 10 greatest drives of lost legend Jo Siffert

It's 50 years since Jo Siffert was killed in his prime at Brands Hatch. The Swiss scored just two world championship wins in a Formula 1 career spent largely with privateer teams, but showed on numerous occasions in single-seaters and in sportscars with Porsche that he could beat any of the best drivers of his era given the right equipment.

Formula 1
Oct 24, 2021
Why a misunderstood Kimi Raikkonen will thrive in retirement Prime

Why a misunderstood Kimi Raikkonen will thrive in retirement

Three years on from Kimi Raikkonen's last Grand Prix victory at Austin, he is now six races away from ending the longest Formula 1 career in history. His friend and former Ice1 Racing rally team PR man Anthony Peacock explains why there’s nobody quite like the 2007 world champion and why F1 will miss him (but he won’t miss it).

Formula 1
Oct 24, 2021
How Verstappen has become F1 champion material Prime

How Verstappen has become F1 champion material

As Red Bull and Honda go all-out for victory in the Japanese engine manufacturer’s last season of its latest Formula 1 dalliance, Max Verstappen finds himself thrust into a compelling title fight with Lewis Hamilton. He told OLEG KARPOV about his evolution into a world championship contender and why Red Bull's no compromise ethos suits him down to the ground

Formula 1
Oct 23, 2021
Why long-run times should please Red Bull in Austin F1 battle Prime

Why long-run times should please Red Bull in Austin F1 battle

Mercedes has been on a roll of late in the ultra-tight fight to win the 2021 Formula 1 world championship. It started off well in practice at Austin for this weekend’s US Grand Prix, but Red Bull got closer as Friday unfolded and even seemed to find an edge in one critical area of what seems set to be set to be another close contest.

Formula 1
Oct 23, 2021
The six critical factors that could hand F1 2021 glory to Hamilton or Verstappen Prime

The six critical factors that could hand F1 2021 glory to Hamilton or Verstappen

The 2021 Formula 1 title battle is finely poised with six races remaining, as just six points separate championship leader Max Verstappen from seven-time champion Lewis Hamilton. In such a closely-fought season, the outcome could hinge on several small factors playing the way of Red Bull or Mercedes

Formula 1
Oct 22, 2021
Can Whitmarsh appointment help Aston succeed where its F1 rivals failed? Prime

Can Whitmarsh appointment help Aston succeed where its F1 rivals failed?

Aston Martin owner Lawrence Stroll is determined to make the group a billion-dollar business. MARK GALLAGHER analyses his latest play – bringing former McLaren team principal Martin Whitmarsh into the fold

Formula 1
Oct 22, 2021