Philip Morris extends Ferrari deal

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Philip Morris extends Ferrari deal
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May 14, 2015, 2:27 PM

Philip Morris International, which owns the Marlboro brand, has quietly renewed its backing of the Ferrari Formula 1 team.

Raffaele Marciello, Ferrari SF15-T Test Driver
Raffaele Marciello, Ferrari SF15-T Test Driver running flow-vis paint on the rear floor
Raffaele Marciello, Ferrari SF15-T Test Driver

According to the Bloomberg news agency, the cigarette maker has extended its long-standing agreement with the Maranello team for a further three years.

Philip Morris remains the only cigarette brand with Formula 1 links, despite tobacco sponsorship being banned in 2011.

The company, which has backed the team since the 1970s, continues to appear on Ferrari's website.

The current deal, extended in 2011, was due to expire at the end of 2015.

According to a report by Sports Pro magazine, Philip Morris's deal is worth $160 million for Ferrari.

Current Ferrari team boss Maurizio Arrivabene joined the Maranello team from Philip Morris, where he was a marketing executive, at the end of last year to replace Marco Mattiacci.

 

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Series Formula 1
Teams Ferrari Shop Now
Author Pablo Elizalde
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