Sauber extends Alfa Romeo F1 naming rights deal

Alfa Romeo has extended its relationship with the Sauber Formula 1 team in a multi-year deal that is believed to run to 2024.

The arrangement began as straight title sponsorship in 2018, and for the last three years the team has been badged as Alfa Romeo.

Negotiations regarding a renewal of the deal had been ongoing for several months, and the new regulations that come into force next season helped to encourage Alfa to remain in the sport.

Confirmation means that the team will continue to employ at least one driver from the Ferrari Academy in the coming years.

Antonio Giovinazzi currently has the seat, while Callum Ilott is serving as reserve driver this year, and running in FP1 sessions. Mick Schumacher and current F2 frontrunner Robert Shwartzman are also potential future candidates for drives with the team.

“As an historic Italian automotive brand, Alfa Romeo was born on the race track,” said Alfa CEO Jean-Philippe Imparato. “Today we are proud to continue honouring that racing DNA by placing it at heart of the future of our brand. We are driven by passion and excellence.

“F1 represents a cutting-edge laboratory for the future electrification of our range, fully coherent with our vision for the coming years. Furthermore, motorsport brings the incomparable global exposure we wish to leverage for a successful future.”

Read Also:

Team boss Fred Vasseur said: "Alfa Romeo have been an incredible companion over the last few years, and we are even more excited about the chapters that are yet to come.

“The new regulations are giving us the chance to make another step forward and I firmly believe we are perfectly placed to make big gains together. We are looking forward to our future together and to keeping moving towards the front of the grid.

“This relationship is also very important for our company as a whole, beyond the track: the work we have done in the automotive world has shown the extent of the technology and manufacturing skills of Sauber Engineering and we are confident we can continue working for Alfa Romeo on new and exciting projects that will shape the future of the car industry.”

The Frenchman added: “Alfa Romeo is not just a major partner to work with, but a brand that shows we mean business. Continuing to work together will allow us to have a stable environment, something that shows this is a real partnership that transcends sponsorship. 

"We are both committed to shaping the team and the marque as we go on, to bring Alfa Romeo back to the top of the motorsport family; for the team, the image boost is immense as well.”

Alfa Romeo has had a difficult 2021 season thus far, and it currently lies eighth in the constructors’ World Championship with two points gained from a pair of 10th places.

Antonio Giovinazzi, Alfa Romeo Racing C41,Kimi Raikkonen, Alfa Romeo Racing C41

Antonio Giovinazzi, Alfa Romeo Racing C41,Kimi Raikkonen, Alfa Romeo Racing C41

Photo by: Erik Junius

shares
comments

Related video

The political manoeuvring behind F1's return to British GP normality

Previous article

The political manoeuvring behind F1's return to British GP normality

Next article

Marko: "Changed" Gasly wouldn’t perform in F1 now how he did at Red Bull

Marko: "Changed" Gasly wouldn’t perform in F1 now how he did at Red Bull
Load comments
Hungarian Grand Prix driver ratings Prime

Hungarian Grand Prix driver ratings

This was race that showcased the best and worst of Formula 1, producing a first time winner and a memorable comeback to a podium finish. Avoiding trouble at the start and astute strategy calls were key to success, but where some drivers took full advantage, others made key errors that cost them dearly

The "heart-breaking" call that led to Ocon's Hungarian GP triumph Prime

The "heart-breaking" call that led to Ocon's Hungarian GP triumph

Set to restart the red-flagged Hungarian Grand Prix in second, Esteban Ocon had some doubts when he peeled into the pits to swap his intermediate tyres for slicks. But this "heart-breaking" call was vindicated in spectacular fashion as the Alpine driver staved off race-long pressure from Sebastian Vettel for a memorable maiden Formula 1 victory

The F1 champion who became an Indy king in his second career Prime

The F1 champion who became an Indy king in his second career

Emerson Fittipaldi’s decision to go racing with his brother led to him falling out of F1, but he bloomed again on the IndyCar scene. NIGEL ROEBUCK considers a career of two halves

Formula 1
Jul 31, 2021
Why Mercedes is pleased to be in the Hungary hunt at a 'Red Bull track' Prime

Why Mercedes is pleased to be in the Hungary hunt at a 'Red Bull track'

Mercedes ended Friday practice at the Hungaroring with a clear gap to Red Bull thanks to Valtteri Bottas’s pace in topping FP2. But there are other reasons why the Black Arrows squad feels satisfied with its progress so far at a track many Formula 1 observers reckon favours Red Bull overall...

Formula 1
Jul 30, 2021
How Red Bull endured its second car crash in two weeks Prime

How Red Bull endured its second car crash in two weeks

OPINION: Red Bull was justified to be upset that Lewis Hamilton survived his British GP clash with Max Verstappen and went on to win. But its attempts to lobby the FIA to reconsider the severity of Hamilton's in-race penalty were always likely to backfire, and have only succeeded in creating a PR disaster that will distract from its on-track efforts

Formula 1
Jul 30, 2021
The ‘screaming’ F1 engine future that may not be out of reach Prime

The ‘screaming’ F1 engine future that may not be out of reach

OPINION: It wasn't just the Verstappen/Hamilton clash that had the Red Bull and Mercedes bosses at loggerheads at Silverstone, with the nature of Formula 1's 2025 engines also subject for disagreement. But hopes to have loud, emotive engines that are also environmentally friendly don't have to be opposed.

Formula 1
Jul 29, 2021
How Lotus uncovered, then squandered its last ‘unfair advantage’ Prime

How Lotus uncovered, then squandered its last ‘unfair advantage’

Cast in the mould of its founder Colin Chapman, Lotus was powerful and daring but flawed – as it proved through further soaring peaks and painful troughs into the 1980s. DAMIEN SMITH examines a game-changing era

Formula 1
Jul 27, 2021
The core problems Yas Marina’s long-awaited tweaks won't address Prime

The core problems Yas Marina’s long-awaited tweaks won't address

OPINION: Changes to the layout of Abu Dhabi’s circuit aim to reverse the trend of insipid Formula 1 races there - the promoter has even described one of the new corners as “iconic”. And that, argues STUART CODLING, is one of this venue’s abiding failings

Formula 1
Jul 26, 2021