The ‘other’ Mexican F1 driver who is aiding Mercedes’ empire-building goals
Prime
Formula 1 Special feature

The ‘other’ Mexican F1 driver who is aiding Mercedes’ empire-building goals

By:

Some drivers step back entirely from motor racing when they hang up their helmets – but others, like Esteban Gutierrez, have ambitions to move from the hot seat to the c-suite. Stuart Codling gets down to business with the man blazing a trail for Mercedes in Latin America

Racing drivers softening their transition from the cockpit to civilian life by acting as ‘brand ambassadors’ is nothing new. When injury forced Sir Stirling Moss to retire before his time, he very quickly discovered that simply being Stirling Moss was supremely valuable.

Likewise, Sir Jackie Stewart ensured Ford Motor Company products flew off the forecourts even before he stepped out of his Tyrrell cockpit for the last time in 1973. Until the pandemic put the brakes on corporate hospitality, he was still energetically entertaining guests of a certain watch company, race in, race out, in modern times – indeed, when GP Racing quipped how ironic it was that being a Rolex ambassador seemed to leave him with no time on his hands, he guffawed and said, “Thanks! I’ll use that…”

shares
comments
What the FIA must do to restore F1's credibility Prime

What the FIA must do to restore F1's credibility

OPINION: The first stage of the 2022 Formula 1 pre-season is just over a month away, but the championship is still reeling from the controversial results of last year’s finale. The FIA acknowledges F1 has had its reputation dented as a result, so here’s how it could go about putting things right

The six subplots to watch in 2022 as a new F1 era begins Prime

The six subplots to watch in 2022 as a new F1 era begins

As Formula 1 prepares to begin a new era of technical regulations in 2022, We pick out six other key elements to follow this season

Formula 1
Jan 24, 2022
Why newly-retired Kimi Raikkonen won't miss F1 Prime

Why newly-retired Kimi Raikkonen won't miss F1

After 349 grand prix starts, 46 fastest laps, 21 wins and one world championship, Kimi Raikkonen has finally called time on his F1 career. In an exclusive interview with Motorsport.com on the eve of his final race, he explains his loathing of paddock politics and reflects on how motorsport has changed over the past two decades.

Formula 1
Jan 23, 2022
Unpacking the technical changes behind F1 2022's rules shake-up Prime

Unpacking the technical changes behind F1 2022's rules shake-up

Formula 1 cars will look very different this year as the long-awaited fresh rules finally arrive with the stated aim of improving its quality of racing. We break down what the return of 'ground effect' aerodynamics - and a flurry of other changes besides - means for the teams, and what fans can expect

Formula 1
Jan 21, 2022
Why F1's new era is still dogged by its old world problems Prime

Why F1's new era is still dogged by its old world problems

OPINION: The 2022 Formula 1 season is just weeks away from getting underway, but instead of focusing on what is to come, the attention still remains on what has been – not least the Abu Dhabi title decider controversy. That, plus other key talking points, must be resolved to allow the series to warmly welcome in its new era

Formula 1
Jan 20, 2022
The Schumacher trait that will give Haas hope in F1 2022 Prime

The Schumacher trait that will give Haas hope in F1 2022

Mick Schumacher’s knack of improving during his second season in a championship was a trademark of his junior formula career, so his progress during his rookie Formula 1 campaign with Haas was encouraging. His target now will be to turn that improvement into results as the team hopes to reap the rewards of sacrificing development in 2021

Formula 1
Jan 19, 2022
The “glorified taxi” driver central to F1’s continued safety push Prime

The “glorified taxi” driver central to F1’s continued safety push

As the driver of Formula 1’s medical car, Alan van der Merwe’s job is to wait – and hope his skills aren’t needed. James Newbold hears from F1’s lesser-known stalwart.

Formula 1
Jan 15, 2022
When BMW added F1 'rocket fuel' to ignite Brabham's 1983 title push Prime

When BMW added F1 'rocket fuel' to ignite Brabham's 1983 title push

There was an ace up the sleeve during the 1983 F1 title-winning season of Nelson Piquet and Brabham. It made a frontrunning car invincible for the last three races to see off Renault's Alain Prost and secure the combination's second world title in three years

Formula 1
Jan 13, 2022
Ocon wants to change ‘maximum’ number of Alpine F1 parts for British GP
Previous article

Ocon wants to change ‘maximum’ number of Alpine F1 parts for British GP

Next article

Norris reacts to Hamilton's Austrian GP ‘great driver’ F1 compliment

Norris reacts to Hamilton's Austrian GP ‘great driver’ F1 compliment
Load comments