The ticking clock behind Williams's potential team sale

After managing just one point in 2019, Williams heads into the new season without a title sponsor and seeking new investment to keep it on the Formula 1 grid. The cost-cap rules will aid its cause, but there's one factor to bear in mind before that point

Alex Kalinauckas Jul 3, 2020, 9:19 AM

Upd: Jul 3, 2020, 11:16 AM

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When George Russell and Nicholas Latifi leave the pits at the Red Bull Ring for free practice this Friday, their cars will look noticeably different from when a Williams FW43 last graced the track in Formula 1 winter testing.

Williams has adopted a new colour scheme after splitting with former title sponsor ROKiT at the end of May. Now the team's 2020 challenger is a sleek overall white with blue flashes, where once it was jarringly splashed with red.

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Author Alex Kalinauckas

Alex Kalinauckas is Autosport's Grand Prix Editor, covering every Formula 1 race since the start of 2020. After completing a master's degree in journalism at Goldsmiths College University of London in 2014, he worked for a range of motorsport and technology publications while covering national racing as an Autosport freelancer.

A lifelong motorsport fan - no one in his family can explain quite how or why such a development first occurred - Alex joined the Autosport staff in April 2017 as the magazine’s Assistant Editor covering Formula 2 and GP3, before being made Formula E correspondent and Autosport.com’s Plus Editor in March 2018. He lives in north-east London and is constantly frustrated by the Central Line.