Why social media backlash isn’t swaying F1 on sprint race future
Feedback to Formula 1's introduction of sprint races in the echo chamber of social media has largely been lukewarm to negative. But that won't stop F1 bosses pressing on with its plans, with Ross Brawn hoping that it can continue to attract a younger demographic without switching off F1's hardcore base
While race promoters are all falling over themselves to convince Formula 1's bosses to award them sprint races in 2022, such a consensus is not shared by fans. Indeed, while Liberty Media has consistently bigged up the fact that the sprint qualifying experiments have been an overwhelmingly popular success, a quick scan of social media relating to any mention of the new format shows there are still many who don't like it.
Post a story about sprint races, and the majority of responses and comments are negative. At best, most appear to be lukewarm to the concept even though the sprints have certainly served to add drama to the British and Italian Grands Prix weekends this year.
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