Williams to unveil new 2020 F1 livery on Friday
Williams will unveil its new Formula 1 livery on Friday morning, with just one week to go until the season-opening Austrian Grand Prix.
Photo by: Glenn Dunbar / Motorsport Images
The Grove-based outfit split with title sponsor ROKiT last month for unspecified reasons, which has prompted a rethink of its colour scheme.
In a tweet on Thursday, Williams said that the new livery would be launched at 9am on Friday morning – as it teased the reaction from its drivers.
Looking at images of the car, Nicholas Latifi said that it looked 'sharp', while George Russell said it was 'smart'.
With Williams on the search for investors to help secure its long-term future, it has also been looking for replacement sponsors in the short term.
Speaking last month, deputy team principal Claire Williams hoped that a tie-up with sports agency 1920 Worldwide would help it attract fresh partners.
"We're working with a new agency, and we're very much redeveloping the way in which we go and take Williams to market, and we have huge confidence in that," she said.
"Williams has always done a good job of attracting new partners into our sport, into our team and I believe and have every confidence that we will continue to do so. This is a great brand. It is a great team. And we're on a very exciting journey."
Be part of Motorsport community
Join the conversationShare Or Save This Story
F1 teams and Pirelli had no warning of "painted" Shanghai track surface
FIA still chasing answers over bizarre Shanghai F1 grass fires
Why F1 2026 worst-case fears could be key to new rules success
2024 F1 Chinese GP sprint qualifying results: Lando Norris takes pole
The short-term pain that hides a very real Williams improvement
Williams may as well “go home” if spares situation changes its F1 approach - Albon
WIN! A VIP Race Weekend Experience in Monaco
Niki Lauda’s 1976 German GP helmet to be auctioned at Miami GP
2024 F1 Chinese GP sprint qualifying results: Lando Norris takes pole
Why Herbert prefers a car he had to wrestle above his F1 winners
The short-term pain that hides a very real Williams improvement
How a Shanghai to Sheffield journey paved the way for China’s F1 hero
Why F1 2026 worst-case fears could be key to new rules success
How the F1 driver market situation sits for each team with 2025 openings
Subscribe and access Motorsport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
Top Comments