Formula E announces UK YouTube live streaming for new season

Formula E has announced a new partnership with YouTube that means races will be streamed live in the UK for the first time from the opening round of season five.

Formula E announces UK YouTube live streaming for new season

FE previously broadcasted practice and qualifying sessions on YouTube – and made full event reruns available on the platform – but races were not screened live.

The deal is starting out as a “supplementary streaming service in the UK – with the ambition of expanding viewing opportunities in other territories and eligible markets”, according to an FE statement.

The races will be presented by a rotating team of YouTube influencers, anchored by regular host Laurence McKenna, in a studio established at YouTube Space London.

Internet personality Olajide Olatunji, known online as 'KSI', has been confirmed as part of the presenting team for the season opener in Saudi Arabia.

“We always try to push the boundaries of what’s possible at the ABB FIA Formula E championship - not only developing innovations with the cars on track, but also with our experience and offering to fans trackside, at home and on the move,” said Ali Russell, FE’s media and business development director. 

“Coming together with like-minded companies such as YouTube to provide new ways to watch electric racing is what separates Formula E from other sporting properties and rights-holders. 

“Working in tandem with some of the biggest names and influencers allows us to grow our existing audience, which is primarily a younger and more digitally-engaged demographic. 

“This partnership truly fits their needs and viewing habits.”

Motorsport.com understands that as the partnership with YouTube is for a “supplementary streaming service”, FE is still working to secure another screening deal for the 2018/19 championship with other UK broadcasters.

FE’s on-screen offering is set to be shaken up this year alongside the introduction of the Gen2 cars.

A broadcast practice took place at the recent season five pre-season test at Valencia.

This occurred during the ‘race simulation’ organised at the request of the teams so that they could sample the new attack mode race format.

In early plans for the attack mode – originally known as ‘Hyperboost’ – that were uncovered by Motorsport.com, the system was set to be fully integrated into FE broadcasts.

This will also be linked with the LED-shod halos on the Gen2 cars, which light up when drivers are completing an attack mode run at a higher power level, and on-site digital screens to transmit the system’s use to fans watching trackside.

Lucas Di Grassi, Audi Sport ABT Schaeffler, Audi e-tron FE05

Lucas Di Grassi, Audi Sport ABT Schaeffler, Audi e-tron FE05

Photo by: Alastair Staley / LAT Images

shares
comments
Mahindra: We didn't know how to win a championship

Previous article

Mahindra: We didn't know how to win a championship

Next article

Buemi: Software now the FE equivalent of F1 aero

Buemi: Software now the FE equivalent of F1 aero
Load comments

About this article

Series Formula E
Author Alex Kalinauckas
How Formula E stood up to F1 comparisons in Monaco Prime

How Formula E stood up to F1 comparisons in Monaco

OPINION: It was no surprise to anybody that the laptimes achieved by Formula E cars on the full Monaco circuit were much slower than Formula 1. But perhaps the more relevant comparison was in the racing spectacle, where FE delivered in spades.

How Monaco dealt Formula E a winning hand to cure its hangover Prime

How Monaco dealt Formula E a winning hand to cure its hangover

Formula E faced much criticism in the wake of its maligned Valencia event. In need of a turnaround, the series' first use of Monaco's iconic Formula 1 layout provided it with the injection of thrills required to clear the fog that had enveloped the paddock.

Formula E
May 11, 2021
Why Formula E's Valencia fiasco undermines engineering talent Prime

Why Formula E's Valencia fiasco undermines engineering talent

FIA president Jean Todt wanted more Formula E coverage in the media, and got his wish when the opening Valencia E-Prix proved farcical. Despite attempts to spin the race as teams failing to get their sums right, Formula E and its governing body cannot escape blame - especially when trying to get teams to commit long-term.

Formula E
Apr 27, 2021
How Valencia E-Prix farce gave Formula E an image problem Prime

How Valencia E-Prix farce gave Formula E an image problem

Formula E was under the microscope at Valencia, on its first visit to a permanent circuit. But after a mere nine drivers were left classified following Saturday's Valencia E-Prix, the electric championship once more faced criticism after rising energy deductions and miscalculations produced a farcical affair.

Formula E
Apr 25, 2021
How Vergne and Vandoorne found redemption in Rome Prime

How Vergne and Vandoorne found redemption in Rome

Another Formula E double-header, another double dose of frantic action. While the form guide remains unpredictable following fightback wins for Jean-Eric Vergne and Stoffel Vandoorne in Rome, the speed and consistency of Mercedes – both on and off the track – could have its rivals worried for what is to follow

Formula E
Apr 12, 2021
What Nissan's commitment to Gen3 reveals about Formula E's future Prime

What Nissan's commitment to Gen3 reveals about Formula E's future

Formula E's Gen3 era grid continues to take shape, after Nissan opted to commit to the series for another four years. Nissan's global chief operating officer explains why it has thrown its lot in with FE while other high-profile marques have decided to call it quits.

Formula E
Mar 24, 2021
Why the new Formula E season got off to such a controversial start Prime

Why the new Formula E season got off to such a controversial start

With the new Formula E season belatedly getting underway in Saudi Arabia, the championship appeared to try to make up for lost time with an overspill of action and controversy on and off the track. While some talking points could have serious repercussions, it was an explosive opener for many reasons.

Formula E
Mar 1, 2021
The eight major plotlines to watch in Formula E 2021 Prime

The eight major plotlines to watch in Formula E 2021

The delayed 2020-21 Formula E season gets underway this week with a double-header in Saudi Arabia. The testing times were too close to call a favourite, but that's not the only area of interest to follow as the championship enters a crucial year

Formula E
Feb 25, 2021