McLaren names Saudi-backed Neom as Formula E, Extreme E title sponsor

McLaren has announced a new strategic partnership with Neom, a government-backed smart city project in Saudi Arabia, that will serve as the title sponsor of its electric racing teams.

McLaren names Saudi-backed Neom as Formula E, Extreme E title sponsor
Listen to this article

McLaren will make its debut in Formula E later this year after announcing in May that it had purchased Mercedes’ entry, having previously announced plans to race in Extreme E from 2022.

Neom, which is a new smart city that is funded by the Public Investment Fund of Saudi Arabia as part of its Vision 2030 programme, has previously enjoyed a partnership with Mercedes’ Formula E team, and has been tipped as a future location for a Formula E race

McLaren's teams will be known as NEOM McLaren Formula E Team and NEOM McLaren Extreme E, as well as operating under the combined banner of NEOM McLaren Electric Racing.

“The partnership represents the union of two organisations with similar goals in technology and innovation,” a statement from McLaren reads.

As part of the programme, “selected candidates from Saudi Arabia will be given the opportunity to take part in a one-year placement with McLaren Racing as part of the NEOM Graduate Opportunities in Work” according to the team.

McLaren Racing CEO Zak Brown said: “We are delighted to welcome NEOM to the McLaren Racing family. This is an incredible way to kick off our entry into Formula E and to unify our electric racing series.

“We are thrilled to introduce NEOM McLaren Electric Racing and to work with NEOM to nurture talent and drive innovation.”

McLaren Formula E

McLaren Formula E

Photo by: McLaren

Nadhmi Al-Nasr, the CEO of NEOM, added: “Our partnership with McLaren Racing complements NEOM’s commitment to driving sustainable solutions and tackling some of society's most pressing challenges.

“The partnership will allow us to share our collective resources and experience to yield exciting results, not only for our own organisations, but also for the broader automotive and sports industries.

“NEOM is an economic engine for the Kingdom of Saudi Arabia and will be a hub for innovative businesses like McLaren Racing to conduct cross-industry research, incubate, collaborate and bring new technologies to the world.”

The announcement marks the latest move in motorsport by Saudi Arabia, which has a long-term deal in place to host Formula 1 grands prix after staging its inaugural race in 2021, and significant sponsorship deals through Aramco.

The government-backed PIF already has ties to McLaren, contributing to a £550m investment that was announced last July. 

shares
comments

Related video

Lotterer to depart Porsche Formula E squad for LMDh seat
Previous article

Lotterer to depart Porsche Formula E squad for LMDh seat

Next article

Formula E unveils first 2022-23 calendar draft including India, Brazil

Formula E unveils first 2022-23 calendar draft including India, Brazil
What Formula E needs next after saying goodbye to Gen2 Prime

What Formula E needs next after saying goodbye to Gen2

The 2021-2022 Formula E season finale brought the curtain down on the Gen2 era of the all-electric world championship. It elevated FE to new heights, fulfilling its intended directive. While it is a good launching pad for the impending Gen3 cycle, there are certain aspects the series must tackle for the new era to have the same impact as its predecessor

The traits behind Vandoorne's triumphant Formula E title charge Prime

The traits behind Vandoorne's triumphant Formula E title charge

The odds were heavily stacked in Stoffel Vandoorne’s favour to capture the Formula E crown at the Seoul finale, but chief rival Mitch Evans applied maximum pressure with victory in the first race. It meant Vandoorne had to show his resolve to reproduce the key qualities he held all season to complete his march to the title

Formula E
Aug 15, 2022
Can anyone beat Stoffel Vandoorne to the Formula E title? Prime

Can anyone beat Stoffel Vandoorne to the Formula E title?

Stoffel Vandoorne is on the brink of the Formula E title with a commanding lead ahead of the Seoul finale, but both rivals and unknowns still stand in his way. Here’s a run through of what Vandoorne must overcome to clinch the championship and how his competition will look to pull off the biggest of shocks.

Formula E
Aug 10, 2022
How Formula E's most underrated driver is taming his Dragon Prime

How Formula E's most underrated driver is taming his Dragon

It might not look like the most glittering of Formula E campaigns, but Dragon Penske’s youngster has caught the eye of those who count despite his future remaining unclear. Regardless of the distortion, Sergio Sette Camara has a clear vision of what he’s focused on and how to get there.

Formula E
Aug 4, 2022
How Formula E's title contenders were upstaged in London Prime

How Formula E's title contenders were upstaged in London

The penultimate stop on Formula E's world tour took in London's ExCeL, where the championship contenders were upstaged by two first-time winners in 2022. Andretti’s Jake Dennis kept the home fires burning in the first race as Venturi’s Lucas di Grassi claimed the second, but two consistent finishes mean its advantage Stoffel Vandoorne heading to the Seoul finale.

Formula E
Aug 1, 2022
The ex-F1 racer turned team boss adapting to a FE title fight Prime

The ex-F1 racer turned team boss adapting to a FE title fight

For the second year in a row, the Venturi team is in the thick of the fight for Formula E title glory with Edoardo Mortara. That's despite a change to a more meritocratic qualifying system, which was expected to give the works Mercedes team an edge, and ex-Formula 1 racer Jerome d'Ambrosio being new in the team principal hot seat. As he tells Motorsport.com, it's a challenge he's revelling in

Formula E
Jul 26, 2022
Why Sims is quitting Formula E to become the master of his own destiny Prime

Why Sims is quitting Formula E to become the master of his own destiny

Alexander Sims’ call to give up a pukka Formula E spot after four seasons in the series may have surprised some, but after laying out his reasoning and what he hopes comes next, very few onlookers can argue against his plan.

Formula E
Jul 20, 2022
How FE's Big Apple crunch led to Cassidy joy and heartache Prime

How FE's Big Apple crunch led to Cassidy joy and heartache

Nick Cassidy hadn't enjoyed too many joyful moments in the 2021-22 Formula E campaign, but the Envision Virgin driver was the class of the field in New York - even after a sudden downpour had caused him and several others to shunt heavily out of the first race. Red flags saved his bacon on that occasion, but a 30-place penalty that cost him pole for race two due to a new battery opened the door for Antonio Felix da Costa

Formula E
Jul 18, 2022