American Motorcyclist Association news 2010-01-21

Industry veteran Bob Buchanan joins American Motorcyclist Association advertising team

PICKERINGTON, Ohio -- The American Motorcyclist Association (AMA) is pleased to announce the hiring of a new advertising manager, Bob Buchanan. Buchanan will be responsible for selling advertising space in American Motorcyclist magazine, in the AMA Racer newsletter, and at AmericanMotorcyclist.com, as well as AMA event sponsorship and in support of other AMA properties.

Buchanan, who is based in Southern California, joins AMA Advertising Manager Ray Monroe on the AMA sales staff.

"We're excited to have Bob on board," said AMA Director of Business Development Jim Moore. "With a magazine that shines the light on our members and the motorcycling lifestyle, our rapidly improving event portfolio and our expanding government-relations activities, the AMA is positioning itself for significant growth. Bob will help lead the charge as we demonstrate the value of that growth to existing and future partners, which ultimately will benefit the AMA, its members and, by extension, the entire industry."

A 20-year veteran of the action sports business, Buchanan most recently was a regional sales director for Fox Racing. He brings his extensive industry knowledge and experience to the job. Buchanan is also an avid rider, both on the street and in enduro and desert racing.

"American Motorcyclist magazine is in a unique position within the motorcycling industry," Buchanan says. "It's a publication that reaches to the core of the country's motorcycle enthusiasts -- the riders who care enough about the sport to help ensure its future by becoming AMA members. American Motorcyclist has an audience that is second to none, and I look forward to working with companies to help them exceed their goals with American Motorcyclist."

-source: ama