Arie Luyendyk Jr. news 2010-02-24

Long Time CPG Executive Launches TopSpeed Management and signs first client, IndyCar driver Arie Luyendyk Jr.

TSM to focus on Brand & Winning at Retail with Motorsports...

Cincinnati, OH (February 24th, 2010) -- Former P&G and Mars Sales Executive, Brian C. Marks, is proud to announce the launch TopSpeed Management, a new sports and sponsorships consulting firm that specializes in representation, branding, sales and route-to-market activation for consumer packaged goods companies and retailers. "We identified an opportunity in the sports industry to assist companies, teams and athletes to better leverage their assets and not leave sales on the shelf," said Marks, President and CEO of Top Speed Management. "TopSpeed Management brings more than two decades of creating proven branding, promotions and other retail activation programs that deliver incremental sales and consumer loyalty."

TopSpeed Management has finalized an agreement to provide full client representation and marketing services development for IndyCar driver Arie Luyendyk Jr. As part of the agreement, TopSpeed Management will look to secure sponsorship opportunities for Luyendyk in his bid to return to a limited IZOD IndyCar Series schedule, including entry into the 94th running of the Indianapolis 500 in late May 2010.

About Arie Luyendyk Jr.
Son of 2 time Indy 500 winner, Arie Luyendyk Jr is paving his own way into the record books with accomplishments in Karting, US F2000, Barber Dodge, A1GP, ALMS, Indy Lights and one Indy 500 start to his credit. Arie Jr. spent the 2009 IndyCar season working in the broadcasting booth for Versus Network as a race analyst. Luyendyk is returning to open-wheel racing in pursuit of the ultimate goal, competing in the IZOD IndyCar Racing Series in 2010.

-source: top speed management