Canossa Events acquires Cavallino Inc.

Motorsport Network’s premier motor touring events business to take over exclusive Concours and media company and extend US operations.

Canossa Events acquires Cavallino Inc.

Miami – December 9, 2020Motorsport Network, the integrated digital platform that is the destination for millions of automotive and racing fans, today confirmed that it's premium motoring events business, Canossa Events has acquired US-based concours event and media company Cavallino Inc.

With a prestigious reputation built over 42 years as a destination for Ferrari enthusiasts, Cavallino has a strongly subscribed bi-monthly magazine and website. A digital version of the magazine will launch in the summer.

Cavallino is also the organizer of landmark events like the Palm Beach Cavallino Classic, which celebrates its 30th anniversary event on January 21-24 2021. Cavallino Classic is the largest automotive event of the winter season featuring over 400 Ferraris with a total value of $600m. There are also over 120 other rare classic automobiles on display on the final day at the Mar-a-Lago resort with a total value of $150m.

Cavallino is a perfect fit with Canossa Events and the wider Motorsport Network business, which has established a powerful ecosystem of content and events serving a global community of Ferrari owners and enthusiasts. The Cavallino website will benefit from cross-promotion with FerrariChat, the world’s largest online Ferrari community. The high-end model maker Amalgam Collection and Colombo archive, the world’s largest private collection of Ferrari motorsport images are also in the portfolio.

The integration and optimization of the Cavallino website will give access to digital versions of many Cavallino articles going back decades. These articles will be available online to subscribers of the magazine. So going forward, subscribers will also have a digital subscription to Cavallino.com that gives them access to such valuable content. 

Canossa Events was formed in 2010 and is synonymous with excellence in road touring events. The company organizes almost 300 events a year, including the legendary Modena Cento Ore, a five day timed and regularity road rally in the spirit of the old Giro d’Italia and Tour de France, that cuts a swath across the stunning scenery of Italy also featuring races in some of the most famous circuits. Canossa is best known for its classic car rallies and its supercar motor touring events that blend exotic collectible cars, world-class hospitality, and road adventures set in some of the world’s most picturesque landscapes across Europe, the US, and the Middle East. The company has offices in Milan, Greenwich, Connecticut, and Dubai.

 

John Barnes, President Cavallino Inc said, “I have dedicated a lifetime to building the Cavallino community with a passion for all things Ferrari and it is a business with an impeccable reputation. I received several offers for the business, but I wanted it to be part of an ecosystem that serves the Ferrari community and where it can thrive. In Luigi, the Canossa team, and the wider Motorsport Network group, I have found the ultimate platform run by people who share my passion and vision.”

Luigi Orlandini, Canossa Events CEO said, “I am delighted to welcome John and the Cavallino team to Canossa. We share the same passion for classic and sports cars, and especially for the Prancing Horse. Those "works of art on four wheels” are part of the history of mankind since the late 19th century and preserving this heritage through old and new generations is our common mission.

My dream is to bring Cavallino to new heights, growing in size, quality, and global presence, thanks to the help of my team of passionate professionals, and thanks to the many synergies that exist in Motorsport Network.

 

About Motorsport Network

Every month over 56 million dedicated users visit a Motorsport Network digital property, to buy, to learn, to be entertained, or simply to feed their passion for cars and racing.  

 We sit at the heart of the Racing and Automotive industries and provide authoritative thought leadership as well as unique experiences to our customers. We take them on a customer journey that encompasses news and insights, events, tickets, games, and esports, so we leverage the network effect to add value to their experience.  We use our technology and modern data tools to continuously test, learn, and improve. Our processes, content creation, and products are constantly evolving to better serve our audience. 

To read all Motorsport Network announcements, please click here

shares
comments
World Rally Championship launches own channel on Motorsport.tv

Previous article

World Rally Championship launches own channel on Motorsport.tv

Next article

New Race of Champions documentary ‘On the Line’ premieres on Motorsport.tv

New Race of Champions documentary ‘On the Line’ premieres on Motorsport.tv
Load comments
The one-time Schumacher rival rebooting his career Down Under Prime

The one-time Schumacher rival rebooting his career Down Under

Joey Mawson made waves in the middle of the last decade, beating future Haas Formula 1 driver Mick Schumacher - among other highly-rated talents - to the 2016 German F4 title. A run in F1's feeder GP3 category only caused his career to stall, but now back in Australia Mawson's S5000 title success has set that to rights

General
May 20, 2021
Why Todt’s FIA successor could be cut from the same cloth Prime

Why Todt’s FIA successor could be cut from the same cloth

Jean Todt has signalled that he will not stand for re-election as FIA president. Mark Gallagher analyses the strong credentials of one potential successor…

General
May 2, 2021
The lesson football’s would-be wreckers could learn from racing Prime

The lesson football’s would-be wreckers could learn from racing

OPINION: The greed-driven push for a European Super League that threatened to tear football apart is collapsing at the seams. Motor racing's equivalent, the football-themed Superleague Formula series of 2008-11, was everything that the proposed ESL never could be.

General
Apr 21, 2021
The real-life racing rogues stranger than fiction Prime

The real-life racing rogues stranger than fiction

The forthcoming Netflix film linking the world of underworld crime and motorsport plays on a theme that isn't exactly new. Over the years, several shady figures have attempted to make it in racing before their dubious dealings caught up with them.

General
Jan 31, 2021
The cherished curios kept by motorsport's professionals at home Prime

The cherished curios kept by motorsport's professionals at home

Keeping trophies and momentos of key triumphs is par for the course for motorsport professionals, but what are the most cherished souvenirs picked up by the drivers and engineers who have seen and done it all?

General
Dec 26, 2020
Why motorsport should consider a mid-week future Prime

Why motorsport should consider a mid-week future

International motorsport has been the preserve of weekends, but the pandemic forced Formula E to get creative with its Berlin season finale as four races were held mid-week. Should FE and other series break with tradition and repeat the experiment?

General
Oct 5, 2020
How pragmatic principles made Ron Tauranac a design legend Prime

How pragmatic principles made Ron Tauranac a design legend

Jack Brabham's 1966 world championship campaign in his eponymous car was also a defining moment in the career of designer Ron Tauranac, who would apply the same ethos to his ultra-successful production racing car business, Ralt.

General
Jul 23, 2020
The ingrained failure motorsport must fix to avoid 'turf wars' Prime

The ingrained failure motorsport must fix to avoid 'turf wars'

OPINION: The FIA has warned that the major motorsport championships must not get engaged in 'turf wars' when it comes to the urgent need to re-organising the 2020 calendars, but there are tedious past problems that must be addressed to satisfy all.

General
May 3, 2020