Formula 1
R
Emilia Romagna GP
18 Apr
Race in
42 days
MotoGP
28 Mar
FP1 in
19 days
R
Doha GP
02 Apr
Next event in
26 days
Formula E
R
Rome ePrix
10 Apr
Next event in
34 days
IndyCar
R
Birmingham
16 Apr
Next event in
40 days
23 Apr
Next event in
47 days

Lamborghini Squadra Corse launches a dedicated channel with Motorsport.tv

The Motorsport branch of the Italian luxury manufacturer will bring action from the brand’s successful GT and customer racing activities.

Lamborghini Squadra Corse, motorsport department of the Italian luxury carmaker, has joined an impressive roster of automotive and motorsport brands in launching a dedicated channel on Motorsport.tv, Motorsport Network’s digital OTT platform devoted to racing and automotive content.

Having recently burnished their motorsport credentials with significant repeat victories in the Rolex 24 at Daytona, 12 Hours of Sebring, and International GT championships organized by SRO, Lamborghini has positioned themselves as a major player in GT and customer racing. The launch of their dedicated Lamborghini Motorsport.tv channel means that fans will be able to enjoy behind the scenes content from their GT and customer racing activities.

Utilizing Motorsport Network’s 56 million-strong monthly audience, this bespoke channel aims to project Lamborghini’s motorsport DNA and their Super Trofeo championships, hosted in Europe, Asia, and the USA. The Network’s extensive knowledge of the motorsport audience will give Lamborghini the tools needed to reach fans that are already interested in sportscar racing, but also new fans that can be converted to regular fans through the exclusive content they deliver to Motorsport.tv.

Motorsport.tv goes from strength to strength with this latest announcement, as Lamborghini becomes the fourth manufacturer to launch a dedicated channel in the last six months. The OTT platform, which is fast becoming the go-to destination for brands teams and stakeholders wishing to activate in the digital space, is becoming a digital racing hub that fans of both motorsport and automotive will want to be a part of.

 

Giorgio Sanna, Lamborghini Head of Motorsport said: “Following our brand’s racing successes, now feels like the perfect time to launch our dedicated Motorsport.tv channel. Motorsport Network’s reach offers us an opportunity to tell our stories to a new digital audience. Through this channel, we can see the potential growth in interest for the Lamborghini brand in the racing space and for our Super Trofeo championships, helping to bring more value to both.”

James Allen, President, Motorsport Studios said: ”Lamborghini is a brand that is synonymous with distinctiveness and future-shaping. They create unique experiences for their customers on the road and the race track and there is also a lot for fans to appreciate and latch onto there.  The content that Lamborghini will bring to Motorsport.tv will not only create a distinctive channel offering, but we will also be able to share it across our racing and automotive channels using our proprietary Motorsport.tv player.”

 

For more information, please contact:

Ravi Pankhania, Motorsport Network - Ravi.Pankhania@motorsport.com

 

About Motorsport Network

Every month over 56 million dedicated users visit a Motorsport Network digital property, to buy, to learn, to be entertained, or simply to feed their passion for cars and racing.

We sit at the heart of the Racing and Automotive industries and provide authoritative thought leadership as well as unique experiences to our customers. We take them on a customer journey that encompasses news and insights, events, tickets, games, and esports, so we leverage the network effect to add value to their experience.  We use our in-house technology and modern data tools to continuously test, learn, and improve. Our processes, content creation, and products are constantly evolving to better serve our audience.

To read all Motorsport Network announcements, please click here

shares
comments
2020 Autosport Awards: All the winners, voted for by readers

Previous article

2020 Autosport Awards: All the winners, voted for by readers

Next article

Klauser becomes Chevy’s first sportscar racing program manager

Klauser becomes Chevy’s first sportscar racing program manager
Load comments

About this article

Series General
Author Motorsport.tv
The real-life racing rogues stranger than fiction Prime

The real-life racing rogues stranger than fiction

The forthcoming Netflix film linking the world of underworld crime and motorsport plays on a theme that isn't exactly new. Over the years, several shady figures have attempted to make it in racing before their dubious dealings caught up with them.

General
Jan 31, 2021
The cherished curios kept by motorsport's professionals at home Prime

The cherished curios kept by motorsport's professionals at home

Keeping trophies and momentos of key triumphs is par for the course for motorsport professionals, but what are the most cherished souvenirs picked up by the drivers and engineers who have seen and done it all?

General
Dec 26, 2020
Why motorsport should consider a mid-week future Prime

Why motorsport should consider a mid-week future

International motorsport has been the preserve of weekends, but the pandemic forced Formula E to get creative with its Berlin season finale as four races were held mid-week. Should FE and other series break with tradition and repeat the experiment?

General
Oct 5, 2020
How pragmatic principles made Ron Tauranac a design legend Prime

How pragmatic principles made Ron Tauranac a design legend

Jack Brabham's 1966 world championship campaign in his eponymous car was also a defining moment in the career of designer Ron Tauranac, who would apply the same ethos to his ultra-successful production racing car business, Ralt.

General
Jul 23, 2020
The ingrained failure motorsport must fix to avoid 'turf wars' Prime

The ingrained failure motorsport must fix to avoid 'turf wars'

OPINION: The FIA has warned that the major motorsport championships must not get engaged in 'turf wars' when it comes to the urgent need to re-organising the 2020 calendars, but there are tedious past problems that must be addressed to satisfy all.

General
May 3, 2020
The tech changes that could seal a Nordschleife record Prime

The tech changes that could seal a Nordschleife record

Volkswagen's I.D. R smashed the Pikes Peak record and now its attention has been turned to Nurburgring Nordschleife. The ultimate benchmark there may appear far out of reach, but technical changes to the car have made a new electric record possible

General
May 3, 2019
The story of motorsport's single biggest safety advance Prime

The story of motorsport's single biggest safety advance

Today, the HANS device is commonplace in motorsport, but it wasn't initially greeted with open arms. This is the story of a major safety breakthrough and the man whose invention has saved countless lives.

General
Feb 10, 2019
Motorsport's greatest imposters Prime

Motorsport's greatest imposters

There are many tightly enforced rules in motorsport – some complex, some simple, but there have been a few extraordinary instances of teams and drivers bending the rules and getting away with it

General
Dec 26, 2018