Motorsport.com expands global presence in announcing new operations in Russia
Motorsport.com now speaks Russian. The new Motorsport.com – RUSSIA site is built on the Motorsport.com global online platform and its editorial team led by Alexander Kabanovsky.
MOSCOW (March 11, 2015) – Motorsport.com, the premier source worldwide for online motor sports content, today announced its entry into the largest country in the world – Russia - as part of a global growth strategy campaign aimed at winning new markets for the most valuable domain name in motor sports. Motorsport.com’s operations in this region will include an editorial, marketing and business development office located in Moscow.
Motorsport.com’s emergence into Russia further expands our international network in providing the most comprehensive online motor sports content in the world.
Motorsport.com Editor in Chief Charles Bradley
Motorsport.com – RUSSIA, will provide Russian fans of auto racing up-to-the minute news, in-depth analytics and unique interactive and multimedia content, including images, graphics, videos and live streams - all in native tongue.
Overseen by the worldwide editorial direction of global Motorsport.com Editor in Chief Charles Bradley, the Russian site will cover major racing series, including Formula 1, World Endurance Championship, MotoGP, World Rally Championship, FIA Formula E, World Touring Car Championships and others.
Today’s news expands on Motorsport.com’s growing worldwide global footprint and delivery of online motor sports news content and digital media platforms, including the recent announcement of the brand’s entry into Latin America and Europe.
“Motorsport.com’s emergence into Russia further expands our international network in providing the most comprehensive online motor sports content in the world,” said Bradley. “By providing Russian motorsports fans our industry-leading online news content in native tongue, Motorsport.com continues to position itself as the “go-to” source for motorsports news and information, especially Formula One.”
Alexander Kabanovsky named Editor in Chief of Motorsport.com – RUSSIA
Motorsport.com announced today that Alexander Kabanovsky has been appointed Editor in Chief of Motorsport.com – RUSSIA. Kabanovsky’s appointment is effective immediately.
Kabanovsky previously led the Russian editorial team of Autosport.com and F1News.ru collaborating with leading motorsport online and offline media, having covered motorsport events for almost two decades and is a member of International Federation of Journalists. In the role of official announcer, Alexander commentated on live broadcasts of F1, WTCC, Le Mans 24 and many other series. He is also well known as a guest motorsport expert on TV, radio and press.
As the leader of Motorsport.com - Russia, he will oversee the local editorial office operations and content policy. The Russian editorial office will report directly to Motorsport.com Editor in Chief Charles Bradley who manages the worldwide editorial direction of the brand.
“Today Motorsport.com is the most dynamic digital project in global motorsport coverage,” said Kabanovsky. “Wide reach of the audience, high-quality content and own state-of-the-art digital tech enabled the website to find deep response of the motorsport fan community. I feel very excited about joining the project and making it available for Russian audience.”
“Last year in Sochi all of us were able to see how popular motorsport has become in Russia: one could hardly see empty seats during the inaugural Russian F1 GP,” Kabanovsky added. “Winning attention of such an audience is a great challenge, which we eagerly accept. Our team will do their best to offer some really interesting and engaging content to local auto racing fans”.
Established in 1994, Motorsport.com is an award winning, cutting-edge technology company featuring a world-class digital distribution, interactive multimedia and the largest motor racing photo database in the world. Based in the Miami Design District (FL), Motorsport.com is the global leader for online motorsports news content, in-depth, up-to-the-minute coverage on the full spectrum of motor racing which includes over 450,000 news articles.
For more information
Vice President of Public Relations and Marketing
Motorsport.com – RUSSIA, Chief Marketing Officer
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