Formula 1
R
Emilia Romagna GP
18 Apr
Race in
42 days
MotoGP
28 Mar
FP1 in
19 days
R
Doha GP
02 Apr
Next event in
26 days
Formula E
R
Rome ePrix
10 Apr
Next event in
34 days
IndyCar
R
Birmingham
16 Apr
Next event in
40 days
23 Apr
Next event in
47 days

IMSA hails “sensational” Rolex 24, NBC reveals record viewership

IMSA president John Doonan has written to thank WeatherTech SportsCar Championship stakeholders after NBC announced vastly improved viewing figures for the Rolex 24 Hours at Daytona.

IMSA hails “sensational” Rolex 24, NBC reveals record viewership

The 2021 IMSA season-opener delivered strong action throughout due to six of the seven DPi Prototypes having potential race-winning speed, and the final hour producing a gripping four-way fight for honors.

Ultimately, Wayne Taylor Racing’s Acura ARX-05 prevailed with Filipe Albuquerque, Ricky Taylor, Alexander Rossi and Helio Castroneves on driving duty, while Chip Ganassi Racing’s Cadillac DPi-V.R suffered an agonizing puncture just a few laps from the end as driver Renger van der Zande had the WTR Acura firmly in his sights.

NBC has now revealed that its Sunday coverage was the most watched IMSA telecast since 2008, and that the combined Saturday/Sunday coverage on NBC averaged nearly 1.1m viewers.

In addition, the combined viewership on NBC/NBCSN was up 19 percent compared with 2020, while the Saturday-only coverage on NBC (3:30-4:30 p.m. ET) averaged 829,000 viewers, up 58 percent vs. last year’s Saturday coverage.

NBC Sports has nearly doubled viewership for the IMSA WeatherTech Championship in two years since acquiring the rights, up 89 percent from the 2018 season (128,000 viewers on FOX/FS1/FS2).

Doonan wrote: “As you likely recall, we closed out the 2020 IMSA WeatherTech SportsCar Championship season with significant momentum, as NBC Sports reported a 21 percent increase in television viewership year-over-year.

“We are proud to report that we have continued that momentum into the 2021 season with record viewership numbers for last weekend’s 59th Rolex 24 At Daytona… the most viewed sporting event of the weekend.

“These broadcast results represent the largest IMSA viewing audience we’ve had to date in our NBC relationship and was the largest for any IMSA race since the 2008 Rolex 24 at Daytona.

“This is a testament not only to your commitment to IMSA, but also the quality of the on-track product you delivered for our fans. It was nothing short of sensational, and sets us up for continued success as we head to Sebring and the rest of the 2021 season.

shares
comments
The GTE dilemma that IMSA has created for the WEC

Previous article

The GTE dilemma that IMSA has created for the WEC

Next article

Era Motorsport commits to full IMSA season in LMP2

Era Motorsport commits to full IMSA season in LMP2
Load comments

About this article

Series IMSA
Event Daytona 24
Author David Malsher-Lopez
The GTE dilemma that IMSA has created for the WEC Prime

The GTE dilemma that IMSA has created for the WEC

The IMSA WeatherTech SportsCar Championship’s decision to scrap its GT Le Mans class for 2022 raises the question of whether the FIA World Endurance Championship should phase out GTE cars. But it's a much harder decision than it appears on the surface.

WEC
Feb 3, 2021
Nine things to watch at the 2021 Rolex 24 Hours at Daytona Prime

Nine things to watch at the 2021 Rolex 24 Hours at Daytona

After a 100-minute sprint race to whet the appetite, the 2021 IMSA SportsCar Championship gets underway properly this weekend. With plenty of significant changes during the winter, here are the key points you need to keep an eye on

IMSA
Jan 29, 2021
Why Magnussen is relishing a fresh start in sportscars Prime

Why Magnussen is relishing a fresh start in sportscars

Having gone over seven years without a race win through spells with McLaren, Renault and Haas, Kevin Magnussen's departure from Formula 1 for IMSA with big-hitters Chip Ganassi Racing could give him what he craves most - a chance of success

IMSA
Jan 29, 2021
Oliver Gavin's Corvette Racing highlights Prime

Oliver Gavin's Corvette Racing highlights

Oliver Gavin has stepped down from the full-time Corvette Racing line-up after a stellar career with the team spanning nearly 20 years. He looks back on a stint that encompassed, among other successes, five Le Mans 24 Hours victories.

Le Mans
Jan 28, 2021
How Tandy joined an exclusive club of endurance legends Prime

How Tandy joined an exclusive club of endurance legends

Victory at last year's Spa 24 Hours meant Nick Tandy had completed the unofficial sextuple crown of the world's six biggest endurance races, becoming the first Briton to do so. Ahead of his fresh start with Corvette Racing, he explains how he did it…

Le Mans
Jan 24, 2021
The 12 greatest Sebring 12 Hours ranked Prime

The 12 greatest Sebring 12 Hours ranked

The 2020 edition of the Florida sportscar classic is finally taking place this weekend, eight months after its traditional date in March. That meant there was plenty of time for Motorsport.com to pour over its previous 67 races and select the best.

IMSA
Nov 11, 2020
Tony Kanaan’s top 10 races – in his own words Prime

Tony Kanaan’s top 10 races – in his own words

The 2004 IndyCar champion and 2013 Indy 500 winner Tony Kanaan probably hasn’t yet driven his final IndyCar race, but we still asked him for the 10 most significant races of his career. He explained his choices to David Malsher-Lopez.

IndyCar
Sep 7, 2020
Why the GTE ruleset looks to have run its course Prime

Why the GTE ruleset looks to have run its course

The GTE ruleset has served sportscar racing in both Europe and the United States well over the past decade. But now there are clear signs that the end of its life is in sight as manufacturer support continues to fade.

WEC
Jun 11, 2020