NBC Sports reveals boosted TV figures for IndyCar, Indy 500

NBC Sports’ first year as exclusive media partner of IndyCar has resulted in a 9% viewership increase for the 2019 NTT IndyCar Series season vs. 2018, according to data from the Nielsen company and digital data from Adobe Analytics.

NBC Sports reveals boosted TV figures for IndyCar, Indy 500

Ignoring the Iowa race which ran until well past midnight due to bad weather, the 16 other races in 2019 averaged a Total Audience Delivery (TAD) of 1.105 million viewers across NBC, NBCSN, NBCSports.com and the NBC Sports app, up 9% vs. 2018’s 1.011 million. Last year five races were network-broadcast on ABC, while eight were broadcast on NBC this year, with eight being televised on NBCSN compared with 11 in 2018.

The Nielsen ratings also revealed that NBC’s first-ever broadcast of the Indianapolis 500 reached 5.475 million viewers, up 11 percent compared with ABC’s TV-only figure of 4.913 million. Excluding the Indy 500, the seven remaining races broadcast on NBC averaged a TAD of 929,000 viewers, up 3% vs. ABC’s four non-Indy 500 races in 2018.

Outside of the Indy 500, the Road America round on NBC captured 1.108 million viewers, NBC Sports’ most-watched IndyCar race to date, while NBCSN’s most-watched race of 2019 season was at Pocono with 553,000 viewers.

Another eyecatching figure was the viewership of last weekend’s season finale, the Firestone Grand Prix of Monterey at WeatherTech Raceway Laguna Seca which averaged a TAD of 736,000 viewers, up 15% on the 2018 series finale at Sonoma, which admittedly aired on NBCSN.

Across NBC Sports streaming platforms, the 2019 NTT IndyCar Series season delivered a total of 12.9 million live minutes and an Average Minute Audience (AMA) of 6,300 viewers.

shares
comments
2019 “a tough year” for Jones, admits manager Johansson
Previous article

2019 “a tough year” for Jones, admits manager Johansson

Next article

Newgarden hails “phenomenal” Team USA Scholarship success

Newgarden hails “phenomenal” Team USA Scholarship success
Load comments
Ranking the top 10 IndyCar drivers of 2021 Prime

Ranking the top 10 IndyCar drivers of 2021

In an enthralling 2021 IndyCar campaign, the series bounced back from its COVID-19 truncated year prior and series sophomore Alex Palou defeated both the established order and his fellow young guns to clinch a maiden title. It capped a remarkable season with plenty of standout performers

IndyCar
Nov 22, 2021
How Marcus Ericsson finally unlocked his potential in IndyCar Prime

How Marcus Ericsson finally unlocked his potential in IndyCar

Marcus Ericsson enjoyed a breakout year in the IndyCar Series in 2021, winning twice and finishing sixth in points with Chip Ganassi Racing. How did he finally unlock the potential that was masked by five years of toil in Formula 1 with Caterham and Sauber/Alfa Romeo?

IndyCar
Nov 16, 2021
Remembering Dan Wheldon and his last and most amazing win Prime

Remembering Dan Wheldon and his last and most amazing win

Saturday, Oct. 16th, marks the 10th anniversary Dan Wheldon’s death. David Malsher-Lopez pays tribute, then asks Wheldon’s race engineer from 2011, Todd Malloy, to recall that magical second victory at the Indianapolis 500.

IndyCar
Oct 16, 2021
Have Harvey and RLL formed IndyCar’s next winning match-up? Prime

Have Harvey and RLL formed IndyCar’s next winning match-up?

Jack Harvey’s move to Rahal Letterman Lanigan Racing sparked plenty of debate, but their combined strength could prove golden, says David Malsher-Lopez.

IndyCar
Oct 15, 2021
Why Kyle Kirkwood is America's new IndyCar ace-in-waiting Prime

Why Kyle Kirkwood is America's new IndyCar ace-in-waiting

Kyle Kirkwood, the record-setting junior formula driver, sealed the Indy Lights championship last weekend. But despite an absurdly strong résumé and scholarship money, his next move is far from clear. By David Malsher-Lopez.

IndyCar
Oct 6, 2021
2021 IndyCar title is just the start for Ganassi's newest star Prime

2021 IndyCar title is just the start for Ganassi's newest star

Alex Palou has captured Chip Ganassi Racing's 14th IndyCar drivers' championship, and in truly stellar manner. David Malsher-Lopez explains what made the Palou-Ganassi combo so potent so soon.

IndyCar
Sep 28, 2021
Why Grosjean's oval commitment shows he's serious about IndyCar Prime

Why Grosjean's oval commitment shows he's serious about IndyCar

One of motorsport’s worst-kept secrets now out in the open, and Romain Grosjean has been confirmed as an Andretti Autosport IndyCar driver in 2022. It marks a remarkable turnaround after the abrupt end to his Formula 1 career, and is a firm indication of his commitment to challenge for the IndyCar Series title  

IndyCar
Sep 24, 2021
IndyCar’s longest silly-season is still at fever pitch Prime

IndyCar’s longest silly-season is still at fever pitch

The 2021 IndyCar silly season is one of the silliest of all, but it’s satisfying to see so many talented drivers in play – including Callum Ilott. David Malsher-Lopez reports.

IndyCar
Sep 11, 2021