IRL: IMS announces international marketing representative

Indianpolis, 20 November, 2002 - The Indianapolis Motor Speedway has appointed T & R Enterprise Solutions Limited of Windsor, England, as its official international marketing representative, IMS officials announced Nov. 20.

T & R is responsible for promoting the Indianapolis Motor Speedway trademark and its affiliated events and entities, including the Indianapolis 500-Mile Race, the Brickyard 400 NASCAR Winston Cup Series race, the United States Grand Prix Formula One race and the Indy Racing League.

"It is an honor to represent the international rights of the IRL and the world's most famous motor speedway," said Frank Madden, managing director of T & R. "Even non-race fans throughout the world know Indianapolis."

T & R's primary focus is to develop the Speedway's trademark licensing rights in Europe, Madden said.

"We have concluded a number of deals already," Madden said, "so we are optimistic on being able to grow Indy's international revenue base."

The European market for motorsports merchandise is estimated at $400 million in annual retail sales.

"Frank Madden has been working on behalf of IMS for many years, and we are pleased to appoint T & R as our trademark/licensing rights representative for the European market," said Terry Angstadt, assistant vice president of marketing for the Indianapolis Motor Speedway. "There are many opportunities within the European market, and we feel that Mr. Madden and T & R can grow our business in Europe."

Madden, a native of Cleveland, has been based in Europe for the last 15 years. He has previously represented and consulted on international rights for the National Football League, Major League Baseball, the Jordan Grand Prix Formula One team and European soccer's governing body, UEFA.

IMS also has an international marketing representative in Japan, through Uni Diversified. International television rights for the IRL are distributed by ESPN.

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