Nashville was most watched IndyCar race on cable in 23 years

NBC has revealed that the incident-packed inaugural Music City Grand Prix on the streets of Nashville was the most-watched IndyCar race on cable TV for over two decades.

Nashville was most watched IndyCar race on cable in 23 years

Despite 33 of 80 laps run under caution, a total of nine caution periods including two red flags, and well over 2hr30mins between the initial green flag and the checkered flag, NBC Sports was able to deliver a Total Audience Delivery [TAD] figure of 1.212 million viewers.

That makes the 11th round of the 2021 NTT IndyCar Series the most-watched in NBC Sports’ history of covering the series (and the most since ESPN in 1998). It surpassed NBC Sports’ previous cable rating record of 934,000 viewers for Mid-Ohio in 2016. 

NBC Sports has now had two of its four most-watched IndyCar races on cable during the 2021 season, the other being Road America in June.

The 1.212 million viewership figure is up 181% compared to NBCSN’s 2020 IndyCar race average (432,000 viewers) and up 187% vs. the 2019 cable average (423,000).

Streaming across NBC Sports digital platforms delivered an Average Minute Audience of 11,500 viewers, another NBC Sports record for an IndyCar race, excluding the Indy 500.

Through its first four races this season, NBCSN’s TAD of 761,000 viewers is up 110 percent compared with 2020 and up 92 percent compared with 2019. Across both NBC and NBCSN, the 2021 season is averaging a TAD of 1.532 million viewers, up 35 percent vs. 2020 and up seven percent compared with 2019.

NBC Sports will cover three of the remaining IndyCar rounds this season – this Saturday’s race on the Indianapolis Motor Speedway road course, next week’s final oval race of the IndyCar season at World Wide Technology Raceway, and the finale at Long Beach. The Portland and Laguna Seca rounds will be shown on NBC.

shares
comments

Related video

Penske, Boles pay tribute to the late Bob Jenkins
Previous article

Penske, Boles pay tribute to the late Bob Jenkins

Next article

Shank: Pagenaud IndyCar deal not signed but he’s on MSR’s shortlist

Shank: Pagenaud IndyCar deal not signed but he’s on MSR’s shortlist
Load comments
Ranking the top 10 IndyCar drivers of 2021 Prime

Ranking the top 10 IndyCar drivers of 2021

In an enthralling 2021 IndyCar campaign, the series bounced back from its COVID-19 truncated year prior and series sophomore Alex Palou defeated both the established order and his fellow young guns to clinch a maiden title. It capped a remarkable season with plenty of standout performers

IndyCar
Nov 22, 2021
How Marcus Ericsson finally unlocked his potential in IndyCar Prime

How Marcus Ericsson finally unlocked his potential in IndyCar

Marcus Ericsson enjoyed a breakout year in the IndyCar Series in 2021, winning twice and finishing sixth in points with Chip Ganassi Racing. How did he finally unlock the potential that was masked by five years of toil in Formula 1 with Caterham and Sauber/Alfa Romeo?

IndyCar
Nov 16, 2021
Remembering Dan Wheldon and his last and most amazing win Prime

Remembering Dan Wheldon and his last and most amazing win

Saturday, Oct. 16th, marks the 10th anniversary Dan Wheldon’s death. David Malsher-Lopez pays tribute, then asks Wheldon’s race engineer from 2011, Todd Malloy, to recall that magical second victory at the Indianapolis 500.

IndyCar
Oct 16, 2021
Have Harvey and RLL formed IndyCar’s next winning match-up? Prime

Have Harvey and RLL formed IndyCar’s next winning match-up?

Jack Harvey’s move to Rahal Letterman Lanigan Racing sparked plenty of debate, but their combined strength could prove golden, says David Malsher-Lopez.

IndyCar
Oct 15, 2021
Why Kyle Kirkwood is America's new IndyCar ace-in-waiting Prime

Why Kyle Kirkwood is America's new IndyCar ace-in-waiting

Kyle Kirkwood, the record-setting junior formula driver, sealed the Indy Lights championship last weekend. But despite an absurdly strong résumé and scholarship money, his next move is far from clear. By David Malsher-Lopez.

IndyCar
Oct 6, 2021
2021 IndyCar title is just the start for Ganassi's newest star Prime

2021 IndyCar title is just the start for Ganassi's newest star

Alex Palou has captured Chip Ganassi Racing's 14th IndyCar drivers' championship, and in truly stellar manner. David Malsher-Lopez explains what made the Palou-Ganassi combo so potent so soon.

IndyCar
Sep 28, 2021
Why Grosjean's oval commitment shows he's serious about IndyCar Prime

Why Grosjean's oval commitment shows he's serious about IndyCar

One of motorsport’s worst-kept secrets now out in the open, and Romain Grosjean has been confirmed as an Andretti Autosport IndyCar driver in 2022. It marks a remarkable turnaround after the abrupt end to his Formula 1 career, and is a firm indication of his commitment to challenge for the IndyCar Series title  

IndyCar
Sep 24, 2021
IndyCar’s longest silly-season is still at fever pitch Prime

IndyCar’s longest silly-season is still at fever pitch

The 2021 IndyCar silly season is one of the silliest of all, but it’s satisfying to see so many talented drivers in play – including Callum Ilott. David Malsher-Lopez reports.

IndyCar
Sep 11, 2021