Latest news on Kate Walker
As Formula 1 seeks to grow its Asian fanbase, the combination of hard data and local expertise will be key triggers for future growth, says Nielsen Sports, who are working with Sahara Force India partners W66.
Speaking at a Baku conference on the benefits of hosting major sporting events, F1’s global director for promoter relations Chloe Targett-Adams outlined the new ways in which the sport is working with its race promoters.
In the wake of two devastating earthquakes in September, the 2017 Mexican Grand Prix has become a symbol of national fortitude in the face of adversity, writes Kate Walker.
Slightly late to the party, Formula 1 is beginning to engage with eSports, a new field that opens up opportunities to seek out new fans around the world. Kate Walker talks to market research experts Nielsen Sports about the opportunities.
This summer, Formula 1 set new heights in social media reach. Kate Walker talks to market research experts Nielsen Sports about where to go from here.
Six months after Liberty Media's Formula 1 takeover, market research has become key. Kate Walker talks to market research experts Nielsen about the state of the sport and how to reach the casual fan.
After two award-winning events, the organisers of Formula 1's Mexican Grand Prix are relishing the challenge of making it three for three with the 2017 race.
Now that the dominoes have fallen into place at Mercedes, how will Valtteri Bottas' move improve his own fortune and affect those of Felipe Massa and Pascal Wehrlein?
Our second biggest story of the 2016 motorsport season is that of US company Liberty Media purchasing a controlling interest in Formula 1, ending years of speculation about the sport's future ownership.
Next in our countdown of the biggest motorsport stories of the year is Formula 1 saying goodbye to a pair of popular veterans in Felipe Massa and Jenson Button. At least, for now...
Nico Rosberg’s shock decision to retire immediately after becoming F1 world champion comes with one clear cost – the chance to defend his title. But what will the financial consequences be?
Since Formula 1 made the widespread move away from free-to-air television, swapping a large fanbase for a smaller group of paying customers, there has been much hand-wringing over the sport’s declining global fanbase.
As eSports moves into the professional sphere, with NBA investment in the USA, is there room for F1 to capitalise on a growing and profitable digital industry? Kate Walker investigates.
With ever increasing entertainment options available, F1 GPs are having to offer fans more and more to keep up with customer expectations. The CEOs of COTA and Albert Park speak to Motorsport.com about the tricks they have up their sleeves.
Formula 1's ever-increasing reliance on high-speed data transmission has inevitably led to a growing need by teams to ensure that what they are sending from car to garage, and garage to factory is secure.
FIA President Jean Todt visited Ethiopia this week to push for road safety improvements and the development of African motorsport – starting with karting.
After turning a 43 points deficit against teammate Nico Rosberg into a 19-point advantage, Lewis Hamilton will return from Formula 1's summer break as many people's favourite for his third consecutive world title.