Formula 1
14 Nov
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17 Nov
Event finished
MotoGP
01 Nov
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03 Nov
Event finished
15 Nov
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17 Nov
Event finished
NASCAR Cup
08 Nov
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10 Nov
Event finished
15 Nov
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17 Nov
Event finished
Kart IndyCar
20 Sep
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22 Sep
Event finished
WEC
08 Nov
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10 Nov
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12 Dec
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14 Dec
FP1 in
23 days
Supercars
08 Nov
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10 Nov
Event finished
22 Nov
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24 Nov
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3 days
Formula E
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Ad Diriyah E-prix
22 Nov
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23 Nov
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R
Santiago E-prix
17 Jan
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18 Jan
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59 days
Kate Walker
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Kate Walker

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Jun 18, 2018

How local knowledge and data are keys to F1 growth in Asia

As Formula 1 seeks to grow its Asian fanbase, the combination of hard data and local expertise will be key triggers for future growth, says Nielsen Sports, who are working with Sahara Force India partners W66.

Insight: How race promoters benefit from F1’s marketing push

Speaking at a Baku conference on the benefits of hosting major sporting events, F1’s global director for promoter relations Chloe Targett-Adams outlined the new ways in which the sport is working with its race promoters.

Why F1 going pink in Austin won't be a one-off

COTA has turned pink for the US GP, but the breast cancer awareness push is but the beginning of Formula 1’s efforts to give back to society, Sean Bratches tells Motorsport.com.

Mexico rises from adversity to prepare world-class Grand Prix

In the wake of two devastating earthquakes in September, the 2017 Mexican Grand Prix has become a symbol of national fortitude in the face of adversity, writes Kate Walker.

Analysis: eSports opens the door to wide world of F1 engagement

Slightly late to the party, Formula 1 is beginning to engage with eSports, a new field that opens up opportunities to seek out new fans around the world. Kate Walker talks to market research experts Nielsen Sports about the opportunities.

Analysis: How F1 got its social media game together

This summer, Formula 1 set new heights in social media reach. Kate Walker talks to market research experts Nielsen Sports about where to go from here.

Analysis: Unlocking the secret to growing F1's fanbase

Six months after Liberty Media's Formula 1 takeover, market research has become key. Kate Walker talks to market research experts Nielsen about the state of the sport and how to reach the casual fan.

F1 considering using gamers to trial new rules

Formula 1 is considering a plan to use top gamers to help trial new rules in a virtual world to see what changes actually work.

Analysis: The Mexican GP's 'third album' challenge

After two award-winning events, the organisers of Formula 1's Mexican Grand Prix are relishing the challenge of making it three for three with the 2017 race.

Jean Todt: Safety is a right, not a privilege

To mark the United Nations’ recent Road Safety Week, UN Special Envoy for Road Safety and FIA President Jean Todt granted Motorsport Network an exclusive interview on why the subject is so important to him.

Analysis: Can fan input really change Formula 1?

In an era supposed to be marked by a new focus on fan engagement and improved access to Formula 1, fans are being asked to share their views on the sport. But are the teams and drivers listening?

Why the FIA is lining our roads with star names

Thirteen famous names have joined the FIA in promoting the ‘Golden Rules for Safer Motoring’ in a new Action for Road Safety campaign. Kate Walker reports.

Analysis: Are sponsors back in love with F1?

Force India is in the pink, but McLaren is still seeking a title sponsor. What's the current sponsorship climate like in F1 under the sport's new owners? Kate Walker analyses.

Analysis: The financial implications of Bottas's move to Mercedes

Now that the dominoes have fallen into place at Mercedes, how will Valtteri Bottas' move improve his own fortune and affect those of Felipe Massa and Pascal Wehrlein?

Top Stories of 2016, #2: Liberty Media takes command of F1

Our second biggest story of the 2016 motorsport season is that of US company Liberty Media purchasing a controlling interest in Formula 1, ending years of speculation about the sport's future ownership.

Top Stories of 2016, #13: Massa and Button bow out - for now

Next in our countdown of the biggest motorsport stories of the year is Formula 1 saying goodbye to a pair of popular veterans in Felipe Massa and Jenson Button. At least, for now...

Analysis: The true cost of Rosberg's F1 retirement

Nico Rosberg’s shock decision to retire immediately after becoming F1 world champion comes with one clear cost – the chance to defend his title. But what will the financial consequences be?

Analysis: Putting F1's TV ratings decline in context

Since Formula 1 made the widespread move away from free-to-air television, swapping a large fanbase for a smaller group of paying customers, there has been much hand-wringing over the sport’s declining global fanbase.

Analysis: How F1 has spurned the eSports digital revolution

As eSports moves into the professional sphere, with NBA investment in the USA, is there room for F1 to capitalise on a growing and profitable digital industry? Kate Walker investigates.

Analysis: Turning a Formula 1 GP into a festival

With ever increasing entertainment options available, F1 GPs are having to offer fans more and more to keep up with customer expectations. The CEOs of COTA and Albert Park speak to Motorsport.com about the tricks they have up their sleeves.

Analysis: Why data security is becoming a buzzword in F1

Formula 1's ever-increasing reliance on high-speed data transmission has inevitably led to a growing need by teams to ensure that what they are sending from car to garage, and garage to factory is secure.

Analysis: Could Disney help shake up F1 on TV?

With viewing habits changing and online media on the rise, could Disney's bet on a new subscription model serve as precedent for Formula 1's future?

Analysis: Sport and safety brings the FIA to Africa

FIA President Jean Todt visited Ethiopia this week to push for road safety improvements and the development of African motorsport – starting with karting.

Interview: Why Hamilton thinks he is getting better with age

After turning a 43 points deficit against teammate Nico Rosberg into a 19-point advantage, Lewis Hamilton will return from Formula 1's summer break as many people's favourite for his third consecutive world title.