"Brickyard Authentics" Will Open Second Store

For Immediate Release

"BRICKYARD AUTHENTICS" WILL OPEN SECOND STORE WEDNESDAY AT INDIANAPOLIS INTERNATIONAL AIRPORT

INDIANAPOLIS, July 29, 1997 =97 The second "Brickyard Authentics" store will open Wednesday at Indianapolis International Airport, offering a variety of licensed products and auto racing memorabilia in time for this year's Brickyard 400.

The new store will join the highly-successful "Brickyard Authentics" store that opened in November 1996, at Circle Centre mall in downtown Indianapolis, which was the first off-site retail store owned and operated by the Indianapolis Motor Speedway.

"Our first store at Circle Centre has exceeded expectations, and the opening of our second store at the airport is a natural development to serve the many thousands of visitors who want to purchase items related to the world-famous Indianapolis Motor Speedway," said Tony George, president of the Speedway.

The new store, located near the entrance of the B and C concourses, will share a similar design to the Circle Centre store. Visitors will cross a "Yard of Bricks" themed to the track's start-finish line, while passing under a three-dimensional "Winged Wheel" logo and flags. They will be greeted by the sight of a replica of the USAir/Jasper Engines No. 77 car, driven by Greg Sacks in the 1994 Brickyard 400. Other themed elements in the store are derived from landmarks at the Indianapolis Motor Speedway, home of the two largest single-day sporting events in the world.

"We believe that our airport location will serve a whole different market than Circle Centre, giving persons whose destination is neither downtown nor the Speedway a chance to take home something from the world-renowned Indianapolis Motor Speedway," said George. The Official Trackside Gift Shops are open year-round at the Speedway's Hall of Fame Museum.

In addition to merchandise, the store will feature items from the collection of the Hall of Fame Museum at the Speedway, as well as current point standings and race information from the Indy Racing League and NASCAR. Large screens will feature racing highlights for customers.

Hours for the new store will be 6:30 a.m. to 9:30 p.m. daily.