Dale Earnhardt Incorporated no more

Did you realize DEI is no longer in Cup racing?

Dale Earnhardt Incorporated no more
Listen to this article

Dale Earnhardt Incorporated (DEI) will no longer be associated with a race team in any of the national ranks of NASCAR.

Last week, news quietly came forward that Chip Ganassi had dropped the Earnhardt name from his race team's moniker. This season, they will revert back to the old name of Chip Ganassi Racing with Felix Sabates.

DEI was started in 1984, as Earnhardt wanted to field a handful of Busch, now Nationwide, cars for himself. As his success grew with Richard Childress Racing, his own brand grew as well.

Following the 2001 death of Dale Earnhardt at the Daytona 500, his widow Teresa Earnhardt and and son Dale Jr. continued to run the team with some success.

DEI teammates Dale Earnhardt Jr. and Martin Truex Jr.
DEI teammates Dale Earnhardt Jr. and Martin Truex Jr.

Photo by: Bob Harmeyer

But in 2007, there was a power struggle that ended with the younger Earnhardt leaving the company and Teresa looking for financial backers.

She partnered the company with a real estate agent before merging with Chip Ganassi in 2009.

In the end, it would only last 5 years as the name has now been dropped from the CGR logos.

What happened exactly? There was very little in the way of news surrounding the development. Reports claim that Teresa never actually had any financial assets within the company, and that she was never a part of day-to-day operations.

"It's been an honor to have the Earnhardt name affiliated with our team," Chip Ganassi Racing President Steve Lauletta told the Sporting News Jan. 9.

"Dale and Teresa have done a tremendous amount for the sport. She was visionary enough with us to do this partnership in the first place. We felt like it was a benefit. ... The goal of becoming a better race team partnered together, we think we did that. That's a tribute to her wanting to do the right thing for her partners, her company and her employees. We have nothing but good things to say about the partnership."

I suppose the most interesting part of this is what has DEI actually been doing then for the past 5 years? I would assume the first couple years of the partnership saw some monetary exchange, but if that isn’t happening anymore, where is the Earnhardt legacy going in the hands of Teresa Earnhardt?

Either way, the only Earnhardt on track now will be Dale Jr. at Hendrick Motorsports. Jeffrey Earnhardt has made some noise as he makes his way up the ranks, but gone are the days of the iconic E-legacy cars. There's always the return of the No. 3 car this year, but that a whole different discussion...

shares
comments
A new partnership for Swan Racing
Previous article

A new partnership for Swan Racing

Next article

Sweeping changes to the Chase coming soon?

Sweeping changes to the Chase coming soon?
Load comments
The ex-F1 driver taking on NASCAR with a new team Prime

The ex-F1 driver taking on NASCAR with a new team

Saddled with uncompetitive Minardi machinery, Tarso Marques didn't manage to score points in his three partial seasons of Formula 1. But now the Brazilian has the chance to show what he can do in NASCAR, and explains the story of his comeback with new Cup Series entrant Team Stange

NASCAR Cup
Apr 13, 2022
The early benefits and challenges of NASCAR's Next Gen car Prime

The early benefits and challenges of NASCAR's Next Gen car

NASCAR’s new stock car generation is encouraging an influx of fresh blood into its top tier. But there are concerns that parts are in short supply as the entire paddock tries to build up stocks at the same time

NASCAR Cup
Feb 22, 2022
How Penske's rookie sensation opened NASCAR's new era in style Prime

How Penske's rookie sensation opened NASCAR's new era in style

After holding his nerve and hip-checking his teammate on the run to the line, Austin Cindric made a perfect start to life as a full-timer in the NASCAR Cup Series by winning the Daytona 500. Here's how the Penske Ford man emerged first across the line in the first points-scoring race for the much-anticipated Next Generation cars

NASCAR Cup
Feb 21, 2022
Six key themes to follow in the 2022 NASCAR Cup season Prime

Six key themes to follow in the 2022 NASCAR Cup season

There are plenty of uncertainties ahead of the 2022 NASCAR Cup season as an all-new fleet of cars take to the track for the first time. Ahead of this weekend's Daytona 500, our experts explain what you need to know

NASCAR Cup
Feb 17, 2022
How NASCAR had to learn a harsh lesson ahead of Next Gen arrival Prime

How NASCAR had to learn a harsh lesson ahead of Next Gen arrival

The NASCAR Cup kicks off with the Daytona 500 this weekend, but a major engine overhaul and a subsequent mountain of work has been required to be ready for the arrival of the Next Gen cars.

NASCAR Cup
Feb 16, 2022
How Larson took the long way round to NASCAR Cup glory Prime

How Larson took the long way round to NASCAR Cup glory

From villain to hero, Kyle Larson had to reach his lifelong goal the hard way and go through a very public shaming after a ban for using a racial slur, but his talents shone long before his name grabbed the headlines...

NASCAR Cup
Nov 10, 2021
How NASCAR is gearing up for its "biggest change" in 2022 Prime

How NASCAR is gearing up for its "biggest change" in 2022

It’s not just Formula 1 that’s set for upheaval in 2022, as the NASCAR Cup series adopts its Next Gen cars that will cast any in-built advantages aside and require teams to adopt a totally new way of operating. Far more than just a change of machinery, the new cars amount to a shift in NASCAR's core philosophy

NASCAR Cup
Oct 12, 2021
Why Bubba Wallace’s Talladega win is such a big moment for NASCAR Prime

Why Bubba Wallace’s Talladega win is such a big moment for NASCAR

Bubba Wallace claimed his maiden NASCAR Cup Series at Talladega on Monday to become the first Black victor in the category since Wendell Scott in 1963. Both Wallace and Scott had faced obstacles and racism in their paths to their breakthrough wins, and NASCAR is trying to put it right with its range of diversity programmes

NASCAR Cup
Oct 5, 2021