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Fifth Third Bank reinvests with Roush Fenway Racing and Stenhouse

Ricky Stenhouse Jr. is banking on a long relationship with Roush Fenway Racing.

Ricky Stenhouse Jr., Roush Fenway Racing Ford

Ricky Stenhouse Jr., Roush Fenway Racing Ford

Nigel Kinrade / NKP / Motorsport Images

Ricky Stenhouse Jr., Roush Fenway Racing Ford
Ricky Stenhouse Jr., Roush Fenway Racing Ford
Race winner Ricky Stenhouse Jr., Roush Fenway Racing Ford
Race winner Ricky Stenhouse Jr., Roush Fenway Racing Ford

He’ll do just that with support from Fifth Third Bank.

On Sunday, Fifth Third announced it’s extending its sponsorship for multiple years with Stenhouse and the No. 17 Roush Fenway Racing team.

“I’m so appreciative to continue racing with Fifth Third Bank on the car. It’s great to have partners who believe in the sport and are committed long-term to supporting the business of racing,” Stenhouse said.

Fifth Third Bank joined Roush Fenway Racing’s effort in 2012. The bank sponsored Matt Kenseth for three Monster Energy Cup races and in the Cup season finale with Stenhouse — then the Xfinity Series champion.

Over the last six seasons, Fifth Third Bank has expanded its support of the No. 17 team. This year, the company’s investment paid off with two wins while the Fifth Third Bank livery on the Ford Fusion.

“We’re excited to extend our relationship with Roush Fenway Racing and Ricky Stenhouse, Jr.,” said Matt Jauchius, chief marketing officer for Fifth Third Bank. “To hear Ricky exclaim our tagline, ‘that’s Banking a Fifth Third Better, boys’ when he captured his first victory this season was incredible. We’re banking on another successful run with him behind the wheel.”

Stenhouse carried the Fifth Third Bank throwback paint scheme on his car at Darlington Raceway this weekend.

For the first time in his Cup career, Stenhouse has qualified for the playoffs. He’ll make his 175th start at Chicagoland Speedway on Sept. 17. Stenhouse is currently 18th in the standings but has improved in most statistical categories — including wins, top 10s (seven), laps led (50), average qualifying (15.8) and average finish (17th) — with 11 races to complete the season.

“The Roush team has been an outstanding partner for the past six seasons, and this goes beyond the race track,” said Tom Heiks, Group Regional President for Fifth Third Bank. “With their help, we’ve become the preferred bank of the motorsports industry, providing strategic financial advice and services to teams, tracks, drivers, suppliers and corporate sponsors.”

Fifth Third Bank also supports Graham Rahal and the Rahal Letterman Lanigan Racing team in IndyCar. The bank is also actively involved in motorsports philanthropy including the NASCAR Foundation, Jeff Gordon Children’s Foundation, Speedway Children’s Charities, B.R.A.K.E.S. and Motor Racing Outreach.

“It’s a privilege to continue our relationship with Fifth Third Bank,” said Steve Newmark, president of Roush Fenway Racing. “There are few sponsors in NASCAR who have as deep of an understanding of the industry and whose primary objective is to serve the wellbeing of businesses and individuals in the sport.”

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