Jimmie Johnson finds new sponsor in Ally Financial for 2019 season

Jimmie Johnson has a new ally in his bid to win a record-breaking eighth championship in the NASCAR Cup Series.

Jimmie Johnson finds new sponsor in Ally Financial for 2019 season

Hendrick Motorsports announced Sunday at Martinsville (Va.) Speedway that Ally Financial will serve as Johnson’s primary sponsor on his No. 48 Hendrick Motorsports Chevrolet through the 2020 season.

The deal with Ally Financial matches Johnson’s current contract with HMS as a driver. Ally will be featured on the No. 48 for 38 races each season (36 points races and two non-point events), beginning with 2019 Speedweeks.

Ally Financial Inc. is a digital financial services company organized in Delaware and headquartered in Detroit, Mich. The company’s services include online banking, car finance, corporate lending, vehicle insurance, mortgages, credit cards, and brokerage firm services.

Hendrick Motorsport partners with Ally Financial

Hendrick Motorsport partners with Ally Financial

Photo by: Hendrick Motorsports

“This is a proud day for our entire organization,” team owner Rick Hendrick said in a statement. “Ally has built a tremendous brand by putting the customer at the center of their decisions and doing things right. In the same way, Jimmie has always put people first and handled himself like a champion in every sense of the word.

“Ally’s full-season commitment makes a powerful statement about their enthusiasm for him, our program and the direction of our sport. It’s an unbelievable fit, and all of us are thrilled to launch what will be a long and successful partnership.”

GMAC, a sponsor with Hendrick Motorsports over 15 seasons from 1993 to 2007, grew from an associate sponsorship to full-season sponsorships across all three of NASCAR’s national divisions with a powerhouse of drivers including Jeff Gordon, Terry Labonte, Jerry Nadeau, Jack Sprague, Ron Hornaday Jr., Ricky Hendrick, Brian Vickers and Casey Mears. GMAC was rebranded to Ally Bank in 2009 and again to Ally Financial in 2010.

End of an era with Lowe's

Johnson, 43, has been sponsored by Lowe’s Home Improvement since his debut in the Cup series in 2001. He began fulltime competition in 2002 and since then has amassed seven series titles, 83 race wins and 35 poles.

Ally Financial is the 17th new sponsor or renewal for HMS this season. Ally is one of three new sponsors to NASCAR brought on board by HMS (2XU, LLumar and Ricoh are the others).

“We are beyond thrilled to be in the fast lane with Jimmie Johnson, one of the most successful drivers in the history of NASCAR, and with Hendrick Motorsports, a premier organization in professional sports,” said Jeffrey Brown, Ally’s CEO.

“Both share Ally’s passion for delivering results for our customers and for our communities, with a deep commitment to 'do it right' for the people who count on us most.”

Johnson said he would do his part to ensure “it’s the best investment they’ve ever made.”

“Their commitment to leading in both the workplace and the community is something that resonates with me in a big way,” Johnson said of Ally. “They’ve sent a strong message about how much they believe in me and in our team.

“I’m ready to chase more history with Ally on board the No. 48.”

 
shares
comments
Martin Truex Jr., six others lose starting positions at Martinsville

Previous article

Martin Truex Jr., six others lose starting positions at Martinsville

Next article

Denny Hamlin takes Stage 1 win at Martinsville

Denny Hamlin takes Stage 1 win at Martinsville
Load comments
How NASCAR is gearing up for its "biggest change" in 2022 Prime

How NASCAR is gearing up for its "biggest change" in 2022

It’s not just Formula 1 that’s set for upheaval in 2022, as the NASCAR Cup series adopts its Next Gen cars that will cast any in-built advantages aside and require teams to adopt a totally new way of operating. Far more than just a change of machinery, the new cars amount to a shift in NASCAR's core philosophy

NASCAR Cup
Oct 12, 2021
Why Bubba Wallace’s Talladega win is such a big moment for NASCAR Prime

Why Bubba Wallace’s Talladega win is such a big moment for NASCAR

Bubba Wallace claimed his maiden NASCAR Cup Series at Talladega on Monday to become the first Black victor in the category since Wendell Scott in 1963. Both Wallace and Scott had faced obstacles and racism in their paths to their breakthrough wins, and NASCAR is trying to put it right with its range of diversity programmes

NASCAR Cup
Oct 5, 2021
Why NASCAR's most resilient driver has landed on his feet at 23XI Prime

Why NASCAR's most resilient driver has landed on his feet at 23XI

In a career that has had many ups and downs, Kurt Busch has been written off many times before. But facing career uncertainty after the sale of Chip Ganassi's NASCAR team, the 2004 Cup champion has found a new berth at Denny Hamlin and Michael Jordan's 23XI organization - which underlines his enduring value

NASCAR Cup
Aug 31, 2021
From the archive: Dale Earnhardt’s final Autosport interview Prime

From the archive: Dale Earnhardt’s final Autosport interview

The death of Dale Earnhardt in the 2001 Daytona 500 shocked NASCAR to the core. At the Daytona 24 Hours, two weeks before his fatal accident, ‘The Intimidator’ shared his expectations of challenging for an eighth Cup title with JONATHAN INGRAM, in an article first published in the 15 February 2001 issue of Autosport magazine. Little did we know then what tragedy would unfold…

NASCAR Cup
Feb 18, 2021
The lasting NASCAR legacy after Dale Earnhardt’s death Prime

The lasting NASCAR legacy after Dale Earnhardt’s death

On February 18, 2001, seven-time NASCAR Cup champion Dale Earnhardt – the fearless ‘Intimidator’ – was in his element at Daytona International Speedway. While his own DEI team’s cars ran 1-2 towards the finish line, his famed #3 Richard Childress Racing Chevrolet Monte Carlo was playing rear gunner to block any late runs from the chasing pack. As the cars tore through Turns 3 and 4 on that fateful final lap, Earnhardt maintained the strongarm tactics that encapsulated his persona… but his actions in those moments sadly proved to be his last.

NASCAR Cup
Feb 18, 2021
Inspired by Pitbull, the “revolution” sweeping through NASCAR Prime

Inspired by Pitbull, the “revolution” sweeping through NASCAR

The NASCAR Cup Series is changing. Whether it be the gradual morphing out the seasoned drivers of yesterday as the next generation step up, a radical calendar shake-up featuring more road courses than ever before and the prospect of an all-new car on the horizon, stock car racing’s highest level is nearing the end of a huge facelift.

NASCAR Cup
Feb 16, 2021
The NASCAR storylines to watch out for in 2021 Prime

The NASCAR storylines to watch out for in 2021

This weekend's Daytona 500 kickstarts a NASCAR Cup season that promises plenty of intrigue courtesy of new owners and a refreshed calendar. Here's what you need to know ahead of the new season…

NASCAR Cup
Feb 13, 2021
Why Kyle Larson can't blow his big shot at redemption Prime

Why Kyle Larson can't blow his big shot at redemption

From a disgraced NASCAR exile, Kyle Larson has been given a chance of redemption by the powerhouse Hendrick Motorsports squad. Effectively replacing seven-time champion Jimmie Johnson is no easy billing, but Larson has every intention of repaying the team's faith...

NASCAR Cup
Feb 11, 2021