NASCAR and Lilly Diabetes announce multi-year deal

Eli Lilly’s Lilly Diabetes is partnering with NASCAR to promote a healthier lifestyle and increase awareness about the disease.

NASCAR and Lilly Diabetes announce multi-year deal
Ryan Reed, Roush Fenway Racing Ford
Crew members working on the car of Ryan Reed, Roush Fenway Racing Ford
Race winner Ryan Reed, Roush Fenway Racing Ford
Ryan Reed, Roush Fenway Racing Ford
Pit stop, Ryan Reed, Roush Fenway Racing Ford

On Friday, NASCAR and Lilly Diabetes announced a multi-year deal making Lilly the “Official Diabetes Health Partner of NASCAR.

The initiative will include health and wellness programs that will include a new editorial series on NASCAR.com.

“As a leader in diabetes care for more than 90 years, we understand the daily challenges that millions of Americans face managing this disease,” said Mike Mason, vice president, U.S., Lilly Diabetes. “Our partnership with NASCAR, along with our continued relationship with Ryan, emphasizes the critical role of ongoing discussions with your doctor about how to best manage the disease.”

The sponsorship remains centered on Roush Fenway Racing’s Ryan Reed and the No. 16 Ford team. Reed, 23, who won his second Xfinity race at Daytona last Saturday, has managed his Type 1 Diabetes while competing NASCAR since 2011. Lilly has supported Reed’s effort since 2013. Lilly and Reed are aligned with Roush Fenway beyond 2018.

“Our program with Lilly Diabetes is one that touches my life in a significant way, being diagnosed with type 1 diabetes at the age of 17,” Reed said. “I have seen the positive effect our partnership with Lilly Diabetes has had on those impacted by this disease, and I can’t wait to see what NASCAR and Lilly can accomplish together.”

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