NASCAR enhances management team with new additions

On Tuesday, the sanctioning body announced the addition of Brandon Igdalsky as Managing Director of Event Marketing and Promotion. Evan Parker is the new Managing Director of Content Strategy, Scott Warfied is the Managing Director of Digital and Social Content, and Jeff Wohlschlaeger has been appointed Managing Director of Series Marketing.

Most recently, Igdalsky was the president and CEO of Pocono Raceway, the track founded by his grandfather Joseph Mattioli. Nick Igdalsky will take over as Chief Executive Officer. Ben May has been named track president of Pocono.

He will oversee the NASCAR Track Council and strategies evolving around track events. Igdalsky will be based out of the home office in Daytona Beach and report to Executive Vice President and Chief Racing Development Officer Steve O’Donnell

“The work across the entire industry to help create the best live experience possible is extremely important to our industry’s initiatives,” O’Donnell said. “We’re delighted that Brandon’s experience as a track president will further solidify the strong working relationships we have with our track partners as we continue to innovate the fan experience at track.”

Parker will head NASCAR’s digital, social and entertainment platforms with a focus on the fan base. He will report to SVP & Chief Marketing Officer Jill Gregory. Warfield will be in charge of the creation and implementation of content and strategic partnerships across NASCAR’s digital and social platforms.

“Because our fans consume our product in a variety of evolving ways, it’s more important than ever to dedicate strategic leadership and resources to these multi-faceted efforts,” Executive Vice President and Chief Global Sales and Marketing Officer Steve Phelps said. “We have enjoyed significant growth across all our digital and social media platforms and look forward to delivering innovative content that our race fans have come to expect from NASCAR. The leadership of these talented individuals will ensure we are staying ahead in our efforts to deliver content to the best fans in sports.”

After running NASCAR’s Event Marketing team for the last five years, Wohlschlaeger will handle the series sponsor relations. He, too, will report to Gregory.