The National Guard leaving NASCAR - They made the right decision

It's time to sound-off with what I know is an unpopular opinion.

The National Guard leaving NASCAR  - They made the right decision
Dale Earnhardt Jr., Hendrick Motorsports Chevrolet
Dale Earnhardt Jr., Hendrick Motorsports Chevrolet
Dale Earnhardt Jr., Hendrick Motorsports Chevrolet
Dale Earnhardt Jr., Hendrick Motorsports Chevrolet
Dale Earnhardt Jr., Hendrick Motorsports Chevrolet
Dale Earnhardt Jr., Hendrick Motorsports Chevrolet
Dale Earnhardt Jr., Hendrick Motorsports Chevrolet
Race winner Dale Earnhardt Jr., Hendrick Motorsports Chevrolet
Race winner Dale Earnhardt Jr., Hendrick Motorsports Chevrolet
Dale Earnhardt Jr., Hendrick Motorsports Chevrolet
Dale Earnhardt Jr, Hendrick Motorsports Chevrolet
Dale Earnhardt Jr., Hendrick Motorsports Chevrolet
Listen to this article
I love NASCAR.
 
I love America more. 
 
More specifically, I love our fighting men and women more. 
 
That's exactly why I say it is absolutely the right call for the military to pull any and all sponsorship out of NASCAR, including the National Guard leaving NASCAR icon Dale Earnhardt Jr. and Hendrick Motorsports. It's the right call and it is entirely NASCAR's fault.

That's right. 

Don't blame politicians, don't blame your least favorite congressperson or the Commander in Chief. It isn't their fault, it is NASCAR's. The bottom line is that NASCAR isn't delivering the demographic that the military needs right now to justify spending millions of dollars to be on the hood of a car. Even if it is Dale Jr.'s car. The military can't afford feel-good PR moves right now. The military needs a return-on-investment and NASCAR isn't giving them that right now when it comes to males 18-25 years old.
 
As reported here at Motorsport.com the last few weeks and even years, TV ratings are down for NASCAR and the reach is even worse when it comes to younger male demos. That's exactly who the military needs. NASCAR isn't giving it to them. There is no reason the military owes it to NASCAR to stick around anymore than any other sponsor. In fact, the relationship should be the other way around. We'll explain later....

It's not you, it's us

For now, fans of NASCAR, the sport itself, Brian France, Darrell Waltrip, Kenny Wallace, hell, anyone else who cares about the sport needs to ask why this is happening and how to answer this wake-up call. It isn't enough for NASCAR to bring Vets to the track to have military bands do the National Anthem and to have wicked-cool fly-overs. If you want the military to spend money they really don't have right now (we can debate those reasons another time in another place), then you have to deliver more than NASCAR is doing when it comes to eye-balls on the TV set and butts in the seats. The military demands results those in uniform. It sure as hell deserves that and more from those it pays millions to to allegedly "serve" it. 
 
If you really love the armed services NASCAR, you can't expect to be excluded. 
 
What this is, is a great chance for NASCAR, the race teams (RTA anyone?), the drivers and the fans to really show how much they love the military and not when they are getting a check to say so. NASCAR can now say, we don't want your money, we want you to have a slice of ours and we'll do what we can from here to help any and all involved. NASCAR can tell the armed services we respect all you do and how you do it with less than you really need instead of holding a grudge because they "left the sport".  
 
If you love NASCAR, don't be mad at the government or the military or some politician. If you love NASCAR figure, out a way to make the sport so great that they will have the ability to spend the money no questions asked. Right now, NASCAR failed the military, not the other way around. 

Harsh? Maybe. 

But not nearly as harsh as trying to justify to a soldier why the government is spending money on a sport not showing a return to many sponsors right now when that soldier needs so much more, so much more than what we as American citizens give them. 
 
Think about that this weekend then tell me again how it's wrong the military is leaving the sport we love. 
 
My name's Ryan Hyatt and I'm on the radio. Catch us every Monday night at 7pm est. where Motorsport.com manager Nick DeGroot stops by to debate some of the hottest topics in the world of motorsports; click HERE to tune in.
shares
comments
More road courses in NASCAR? Definitely!
Previous article

More road courses in NASCAR? Definitely!

Next article

Mars re-ups with Joe Gibbs Racing, Kyle Busch

Mars re-ups with Joe Gibbs Racing, Kyle Busch
The ex-F1 driver taking on NASCAR with a new team Prime

The ex-F1 driver taking on NASCAR with a new team

Saddled with uncompetitive Minardi machinery, Tarso Marques didn't manage to score points in his three partial seasons of Formula 1. But now the Brazilian has the chance to show what he can do in NASCAR, and explains the story of his comeback with new Cup Series entrant Team Stange

NASCAR Cup
Apr 13, 2022
The early benefits and challenges of NASCAR's Next Gen car Prime

The early benefits and challenges of NASCAR's Next Gen car

NASCAR’s new stock car generation is encouraging an influx of fresh blood into its top tier. But there are concerns that parts are in short supply as the entire paddock tries to build up stocks at the same time

NASCAR Cup
Feb 22, 2022
How Penske's rookie sensation opened NASCAR's new era in style Prime

How Penske's rookie sensation opened NASCAR's new era in style

After holding his nerve and hip-checking his teammate on the run to the line, Austin Cindric made a perfect start to life as a full-timer in the NASCAR Cup Series by winning the Daytona 500. Here's how the Penske Ford man emerged first across the line in the first points-scoring race for the much-anticipated Next Generation cars

NASCAR Cup
Feb 21, 2022
Six key themes to follow in the 2022 NASCAR Cup season Prime

Six key themes to follow in the 2022 NASCAR Cup season

There are plenty of uncertainties ahead of the 2022 NASCAR Cup season as an all-new fleet of cars take to the track for the first time. Ahead of this weekend's Daytona 500, our experts explain what you need to know

NASCAR Cup
Feb 17, 2022
How NASCAR had to learn a harsh lesson ahead of Next Gen arrival Prime

How NASCAR had to learn a harsh lesson ahead of Next Gen arrival

The NASCAR Cup kicks off with the Daytona 500 this weekend, but a major engine overhaul and a subsequent mountain of work has been required to be ready for the arrival of the Next Gen cars.

NASCAR Cup
Feb 16, 2022
How Larson took the long way round to NASCAR Cup glory Prime

How Larson took the long way round to NASCAR Cup glory

From villain to hero, Kyle Larson had to reach his lifelong goal the hard way and go through a very public shaming after a ban for using a racial slur, but his talents shone long before his name grabbed the headlines...

NASCAR Cup
Nov 10, 2021
How NASCAR is gearing up for its "biggest change" in 2022 Prime

How NASCAR is gearing up for its "biggest change" in 2022

It’s not just Formula 1 that’s set for upheaval in 2022, as the NASCAR Cup series adopts its Next Gen cars that will cast any in-built advantages aside and require teams to adopt a totally new way of operating. Far more than just a change of machinery, the new cars amount to a shift in NASCAR's core philosophy

NASCAR Cup
Oct 12, 2021
Why Bubba Wallace’s Talladega win is such a big moment for NASCAR Prime

Why Bubba Wallace’s Talladega win is such a big moment for NASCAR

Bubba Wallace claimed his maiden NASCAR Cup Series at Talladega on Monday to become the first Black victor in the category since Wendell Scott in 1963. Both Wallace and Scott had faced obstacles and racism in their paths to their breakthrough wins, and NASCAR is trying to put it right with its range of diversity programmes

NASCAR Cup
Oct 5, 2021