Anthony Kumpen secures deal with Monster Energy

The Belgian is the first NASCAR Whelen Euro Series driver to be sponsored by the energy drink brand.

Anthony Kumpen secures deal with Monster Energy
Anthony Kumpen
Anthony Kumpen and Guillaume Dumarey
Anthony Kumpen and Bert Longin, PK Carsport, Chevrolet SS
Anthony Kumpen, PK Carsport, Chevrolet SS

It’s well known that Monster Energy sponsors NASCAR’s top series, now they also sponsor one of NASCAR’s most popular and successful drivers overseas – Anthony Kumpen.

Kumpen, a two-time NASCAR Whelen Euro Series Champion, officially joins the exclusive group of athletes supported by Monster Energy.

“As a NASCAR driver, it is a great honor to be able to work with Monster Energy,” said Kumpen, who closed the 2014 NASCAR Whelen Euro Series season second in points behind Alon Day. “I think it is just a super cool brand and its unique character completely suits me. The combination of Monster’s style and their products are fully in line with me.”

NWES President and CEO Jerome Galpin adds this signing is an example of how the series continues to grow throughout Europe.

“Every day the NWES attract more fans and partners from all over the world,” said Galpin. “Welcoming such a great brand aboard is another good step forward and a perfect fit with our very spectacular and exciting form of racing. Anthony will be a great ambassador for Monster Energy as he is for the NASCAR Whelen Euro Series. I wish them lots of success!”

Kumpen first competed in the European NASCAR series in 2014 and so far has scored two championships, 10 wins – most among active NWES drives – and four pole awards and 36 top-five finishes.

Thanks to his success in the European NASCAR Series, in 2015 the Hasselt-native became the first NWES driver to compete at Daytona International Speedway in the NASCAR Xfinity Series season opener.

Kumpen is ready to contend for his third championship and although he didn’t win the title in 2017, he had a solid campaign.

“Last year I drove my best season in terms of speed but so many other factors played a huge role,” said Kumpen. “Bad luck is part of the sport, sometimes you take wrong decisions and those can of course determine the outcome of a championship.

“Winning a title is never easy, but with the speed we had last year and now with even more experience, we can have our say. Finishing second is the most disappointing result, but when you finish second, you will work harder to be back at the top. Every detail is examined more closely and a championship is often decided by details.”

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