CRA: Dark Dog signs as Official Energy Drink

Dark Dog, ready to energize the Sunoco Super Series in 2003.

Salem, Ind. (January 15, 2003) -- CRA Sunoco Super Series officials have announced that Dark Dog, The Energy Drink Company, will be the Official Energy Drink of the Sunoco Super Series for the upcoming 2003 race season. The Sunoco Super Series will be a part of an exciting Motorsports Marketing Promotion that Dark Dog, The Energy Drink Company will promote in the United States starting in February at Daytona.

Imported from Austria, Dark Dog is produced from the finest ingredients available in the world. Dark Dog quickly supplies the body with new energy from natural guarana-caffeine and five essential vitamins. Other energy drinks have failed to deliver consumer friendly flavors, but Dark Dog delivers with taste, in part from the use of clear natural spring water from Austria, country of the Alps. Currently available in Lemon, Orange, Energy and Original, Dark Dog is the first Premium Energy Drink!

"We are really excited about marketing Dark Dog with the Sunoco Super Series," remarked Sean Healy, President of DD Distribution, the United States Distributor for Dark Dog, The Energy Drink Company. "The series gives us a great opportunity to get exposure for Dark Dog through out the Mid-west. The racers and the loyal fans of the Sunoco Super Series will play a vital part in getting the word out about our great energy drink."

Dark Dog will award the top three finishers at every Sunoco Super Series event in 2003 with a case of Dark Dog. Dark Dog will also award a lucky fan at every Sunoco Super Series event with a case of Dark Dog.

"We are very happy to have Dark Dog as the series Official Energy Drink for the upcoming 2003 racing season," explained Glenn Luckett, Director of the Sunoco Super Series. "Dark Dog will help the series teams, fans and officials get through those long tiring days and nights at the racetracks this season."

Dark Dog is currently distributed in over 30 countries, and just recently started distribution in the United States. More information on Dark Dog can be found at www.darkdog.com, and at www.darkdogamerica.com. Visit www.sunocosuperseries.com to get additional information on the Sunoco Super Series.

-cra-