Holden explains strange Supercars announcement timing

The timing of confirmation of Holden's recommitment to its factory Supercars programme was 'not optimal', according to the brand's marketing chief.

shares
comments
Holden explains strange Supercars announcement timing

A fresh two-year commitment to Supercars through factory team Triple Eight was made public in a strangely low-key manner yesterday evening, T8 part-owner Jess Dane unexpectedly revealing the news during an interview on Fox Sport's Trackside TV show.

There was no official media release from either Holden or Triple Eight to go with the announcement, and Trackside – which is only available via subscription TV service Foxtel – has a modest viewership, sparking questions as to why positive news wouldn't be more openly communicated to media.

Holden marketing boss Kristian Aquilina has now moved to explain the low-key roll out, admitting that the timing wasn't optimal for the brand, but that it also didn't want doubts over its future to linger.

"For us it's matter of fact. The continuation of our involvement is something we've been working on for a long time," said Aquilina when asked about the announcement by Motorsport.com.

"We have a very long history with the sport, we want to be involved into the future.

"The timing of it was not necessarily optimal for us. We'd like to celebrate it some time down the track, particularly as we draw closer to our 50 years of involvement in the sport. But I thought it was important that the team be able to concentrate on doing what they do, rather than responding to questions about our ongoing involvement.

"So when it came time for Jess to talk to the media I said 'just let it go, let it out there, because these are terms that we're kind of happy with'.

"We'll go and celebrate it some time down the track, when [the timing] is more suitable for that."

Aquilina added that the deal wasn't completed recently, with he and T8 boss Roland Dane having 'shaken hands' on an extension some time ago.

He also dismissed any sinister theories regarding the two-year timeframe of the extension, given that the original deal with Triple Eight covered three years.

"The two-year time frame, there was nothing specific that drove it to that," he said.

"It was the right amount of time for this sort of extension and commitment at the levels that we're talking about. It wasn't anything specific that drove it from a three to a two-year deal, it was just how the conversation unfolded."

As for the level of commitment Aquilina wouldn't be drawn on dollar figures. He did, however, hint that the new deal may be less lucrative than the original, which included developing the ZB Commodore and the stillborn turbo V6 engine.

"I guess when it comes to a commercial arrangement I'm not keen to talk about it, we don't talk about those sorts of things," he said.

"It's fair to say when it comes to long-term relationships like our involvement in the sport, sometimes it's also about the investment you've made in the past, as well as what you're going to in the future.

"That all has to balance out. But I'm not going to talk specifics on the numbers."

The sponsorship package for the other Holden teams, which includes parts and use of road cars, is also set to continue.

Townsville Supercars: Waters tops rare wet session

Previous article

Townsville Supercars: Waters tops rare wet session

Next article

Townsville Supercars: Holdsworth tops second practice

Townsville Supercars: Holdsworth tops second practice
Load comments

About this article

Series Supercars
Author Andrew van Leeuwen
Can Whincup be Triple Eight's ruthless leader? Prime

Can Whincup be Triple Eight's ruthless leader?

Supercars' most successful team of the past 15 years is set for a radical shakeup next year when Jamie Whincup retires from driving and takes over the reins at Triple Eight. But does he have what it takes to be the new Roland Dane?

Supercars
Feb 8, 2021
How a lifetime Supercars deal broke down in one year Prime

How a lifetime Supercars deal broke down in one year

David Reynolds inked what was effectively a lifetime deal with Erebus in 2019 – only to walk out a year later. What went wrong?

Supercars
Dec 18, 2020
Why Supercars now needs a new "human salt harvester" Prime

Why Supercars now needs a new "human salt harvester"

Scott McLaughlin has been a controversial figure in Supercars over the past few years but, as he heads off to a fresh challenge in IndyCar, the Australian tin-top series needs to find someone else to fill his drama-filled boots as the category enters a new era...

Supercars
Nov 3, 2020
Why 2020 isn't McLaughlin's greatest title Prime

Why 2020 isn't McLaughlin's greatest title

Scott McLaughlin was quick to describe his third Supercars title as his best yet. But even though it didn't match the dramatic backstory of his 2018 triumph, there's a good reason for him wanting to control the narrative this time around.

Supercars
Oct 2, 2020
Why a Bathurst finale is risky business for Supercars Prime

Why a Bathurst finale is risky business for Supercars

The Bathurst Grand Final may provide Supercars its greatest spectacle yet – but there's a risk it will force the series to face a hard truth.

Supercars
Sep 4, 2020
Why Scott McLaughlin must become an IndyCar driver Prime

Why Scott McLaughlin must become an IndyCar driver

Scott McLaughlin, two-time and current Supercars champion, should have been making his NTT IndyCar Series debut for Team Penske at the GP of Indianapolis, but the Covid-19 pandemic forced a rescheduling that has put the brakes on his career switch. But David Malsher-Lopez explains why the New Zealander deserves this opportunity as soon as possible.

IndyCar
Jul 4, 2020
Tickford's 10-year wait for James Courtney Prime

Tickford's 10-year wait for James Courtney

When the Supercars season resumes James Courtney will be a Tickford Racing driver – but it's not the first time the star driver has flirted with the famous Ford squad.

Supercars
May 19, 2020
Is Australia facing a fresh touring car war? Prime

Is Australia facing a fresh touring car war?

Supercars has fought off two-litre touring car competition in the past, so does the launch of TCR Australia mean it will have to do it again?

TCR Australia
May 17, 2019