Supercars tops Ashes in Aussie social media ratings

Sunday's wild Supercars finale edged out the opening day of the first Ashes test in terms of social media engagement, according to Nielsen figures.

Supercars tops Ashes in Aussie social media ratings
2017 Champion Jamie Whincup, Triple Eight Race Engineering Holden
2017 Champion Jamie Whincup, Triple Eight Race Engineering Holden
Jamie Whincup, Triple Eight Race Engineering Holden celebrate
Scott McLaughlin, Team Penske Ford
Scott McLaughlin, Team Penske Ford, Fabian Coulthard, Team Penske Ford
Atmosphere
Scott McLaughlin, Team Penske Ford
Garth Tander, Garry Rogers Motorsport

Media Week in Australia is reporting that in the Nielsen Social Content Ratings for the week between 20/11/2017 and 26/11/2017, it was Sunday's dramatic conclusion to the Supercars series that came out on top.

The wild race, which saw Jamie Whincup claim the crown after title favourite Scott McLaughlin was hit with three penalties, was measured at 289,500 interactions on social media.

The next four slots in the top five for the week were taken up by the first Ashes test at the 'Gabba in Brisbane. Day 1 of the Australia versus England test was measured at 286,400 interactions, Day 3 at 250,300, Day 2 at 172,600, and Day 4 at 159,300.

While topping the ratings is a win for both the sport and the brand new Newcastle 500 event, not all of the social media buzz created by Sunday's action was positive. Yesterday, Craig Lowndes – who was involved in a last-lap crash with McLaughlin that effectively sealed the title for Whincup – took to Instagram to ask for calm from outraged fans that had been active across the popular channels.

The chart-topping social media storm comes off the back of what Supercars is proclaiming as a successful first trip to the New South Wales city.

Despite a rocky build-up plagued with protests from local residents, the event delivered an impressive reported crowd figure of over 190,000 people across the three days.

The biggest attendance according to figures supplied by Supercars was 69,526 on Saturday, followed by 66,238 on Sunday and 56,478 on the Friday.

“This weekend is all we hoped it would be; and to be honest well exceeded our expectations,” said Supercars CEO James Warburton.

“The venue is incredible; the crowds have been huge and the live pictures of the boats, ships, the harbour, the beaches and Newcastle being beamed live around Australia and the world are amazing.

“It is credit to Destination New South Wales and Newcastle City Council to support our vision and deliver such a fantastic event to the city.”

 

shares
comments
Lowndes responds to fan backlash

Previous article

Lowndes responds to fan backlash

Next article

Super2 champion confirmed for Supercars seat

Super2 champion confirmed for Supercars seat
Load comments
How taming his temper shaped Supercars' slow-burn star Prime

How taming his temper shaped Supercars' slow-burn star

His decision to leave Brad Jones Racing was the biggest shock of the Australian Supercars silly season so far. But for Nick Percat, it comes as the culmination of a personal journey that has made him into one of the most rounded drivers in the series, now in search of a seat that can make him a champion

Supercars
Sep 17, 2021
Why replacing Supercars' GOAT with a teenager is worth the risk for T8 Prime

Why replacing Supercars' GOAT with a teenager is worth the risk for T8

On the face of it, picking an 18-year-old rookie to replace arguably the greatest Supercars driver of all time is a risky move. But as Jamie Whincup takes up a team principal role and hands his car to Broc Feeney, it's one that he is confident will be rewarded in the fullness of time - time which wasn't afforded to Whincup in his early days

Supercars
Sep 1, 2021
How Randle went from fighting cancer to battling for Supercars contention Prime

How Randle went from fighting cancer to battling for Supercars contention

After his fledgling career was paused by a battle with testicular cancer, Thomas Randle then had to wrestle with finding a drive in Supercars after he got the all-clear. It's been a long road for the Melbourne native but, after two lengthy battles, he's finally got a full-time drive to look forward to

Supercars
Jun 29, 2021
How crisis talks over Supercars’ Gen3 future could leave it without a paddle Prime

How crisis talks over Supercars’ Gen3 future could leave it without a paddle

With Supercars’ Gen3 era on the horizon, a shift is set to take place – in more ways than one – but, as has become clear in recent weeks, the plan to bin the stick and use paddles with electronic assisted shift has been met with fierce opposition

Supercars
May 24, 2021
Can DJR still be a Supercars powerhouse after Penske? Prime

Can DJR still be a Supercars powerhouse after Penske?

Roger Penske's whirlwind Australian Supercars sojourn is over. After six seasons, three drivers' titles, three teams' championships and a Bathurst 1000 crown, The Captain has sold his controlling stake in Dick Johnson Racing back to the squad and walked away from the category.

Supercars
Feb 26, 2021
Can Whincup be Triple Eight's ruthless leader? Prime

Can Whincup be Triple Eight's ruthless leader?

Supercars' most successful team of the past 15 years is set for a radical shakeup next year when Jamie Whincup retires from driving and takes over the reins at Triple Eight. But does he have what it takes to be the new Roland Dane?

Supercars
Feb 8, 2021
How a lifetime Supercars deal broke down in one year Prime

How a lifetime Supercars deal broke down in one year

David Reynolds inked what was effectively a lifetime deal with Erebus in 2019 – only to walk out a year later. What went wrong?

Supercars
Dec 18, 2020
Why Supercars now needs a new "human salt harvester" Prime

Why Supercars now needs a new "human salt harvester"

Scott McLaughlin has been a controversial figure in Supercars over the past few years but, as he heads off to a fresh challenge in IndyCar, the Australian tin-top series needs to find someone else to fill his drama-filled boots as the category enters a new era...

Supercars
Nov 3, 2020