Indy 500: AJ Foyt Racing adds sponsor 2009-05-21

Forte Healthy Energy Shot Makes Racing Debut with A.J. Foyt Racing at Indy 500

INDIANAPOLIS (May 21, 2009) -- Forte Healthy Energy Shot™ will enter its first Indianapolis 500 as an associate sponsor of A.J. Foyt IV's No. 41 ABC Supply Indy car. Foyt IV will start 19th in his sixth Indy 500 this Sunday afternoon.

"It's great to have the Forte Energy Company as an associate marketing partner of our team for the Indy 500," said Larry Foyt, team director of A.J. Foyt Racing. "We're proud to be the team to debut their brand here at Indy. With the busy schedule we have during the month of May, Forte's Healthy Energy Shot is a welcome addition to our garage."

"Although the Forte Healthy Energy Shot is new to the racing circuit, we are very excited to be a part of A.J. Foyt's team for the 500," said Elishia Sorensen, Regional Director for Forte Energy Company. "Their mature and established team exudes quality from top to bottom, and that's consistent with what we have in the Forte Healthy Energy Shot. Entering this partnership will no doubt help us to reach a new audience, as well as increase brand awareness."

-credit: ajfr