Formula 1
14 Nov
-
17 Nov
Event finished
28 Nov
-
01 Dec
Event finished
MotoGP
01 Nov
-
03 Nov
Event finished
15 Nov
-
17 Nov
Event finished
NASCAR Cup
08 Nov
-
10 Nov
Event finished
15 Nov
-
17 Nov
Event finished
WEC
08 Nov
-
10 Nov
Event finished
12 Dec
-
14 Dec
FP1 in
5 days
Supercars
08 Nov
-
10 Nov
Event finished
22 Nov
-
24 Nov
Event finished
Formula E
23 Nov
-
23 Nov
Event finished
17 Jan
-
18 Jan
Next event in
40 days

NASCAR: C'mon, Nissan, do the right thing

shares
comments
NASCAR: C'mon, Nissan, do the right thing
By:
Jan 13, 2015, 6:21 PM

Want to sell some new Titans? Go truck racing.

Nissan Titan XD
Nissan Titan XD
Nissan Titan XD
Nissan Titan XD

DETROIT -- Amid the dozens of shiny new models, there are a suprising number of freshened or brand-new  pickup trucks. The new Toyota Tacoma, a slightly redesigned Ram, even a Hyundai concept.

But the big news at the Nissan stand was the second-generation Nissan Titan pickup, now available with Cummins diesel power. It looks a little like a Ford F-150, but there's still a lot of Nissan in the design, especially inside.

The Titan was a solid pickup when it was introduced in 2003 and has undergone very minor changes since. Nissan never did a particularly good job of marketing it -- the Titan never approached the sales of the Ford, Chevrolet or Dodge entries.

The company pledges it will do a better job with the 2016 model. but we can think of one way to get it off the ground quickly: The NASCAR Camping World truck series.

A proven model

That's how Toyota and Dodge got into NASCAR -- getting their feet wet in trucks before plunging into the Cup series. Let's face it: The Camping World truck series is sagging a bit, with far less manufacturer support and fewer entries.

NASCAR would absolutely pave the path to the series with gold -- or at least a little green, as in money -- to help Nissan ease into NASCAR. The brand could practically own the series with a comparatively moderate investment. If there was ever a time for Nissan to go NASCAR, it's now.

"We'd love to," said one Nissan representative, " but with the new Le Mans P1 program and all else we have going on, I'm not sure it's in the cards."

I suggest they reshuffle the deck -- this would be a great fit for the series and the manufacturer. 

Next article
Brad Keselowski introduces his 2015 truck lineup

Previous article

Brad Keselowski introduces his 2015 truck lineup

Next article

Tyler Young back in Camping World truck series for 2015

Tyler Young back in Camping World truck series for 2015
Load comments

About this article

Series NASCAR Truck
Author Steven Cole Smith