Rick Ware Racing tabs Butler for Chicago, Texas

KB3 in at RWR with KIDSEmbrace

Thomasville, North Carolina (August 11, 2010)--Rick Ware Racing(RWR) and KIDSEmbrace, a cutting edge manufacturer of children and toddler automobile safety seats have named Ken Butler III (KB3) as the driver for the NASCAR Camping World Truck Series events at Chicagoland Speedway on August 27th and Texas Motor Speedway on November 5th.

"We are excited to have a driver like KB3 who has a young family, and knows the importance of child safety. Ken and his wife Jamie demand the highest level of safety for their child, Piper, so KIDSEmbrace is a perfect fit for this new family and we are excited to have them on board" stated Williams.

David Williams of KIDSEmbrace understands the market of NASCAR fans and has instilled the same high quality of safety that drivers utilize in their race cars to keep them safe every weekend. "Our seats feature the 5-point harness, head, neck, shoulder and rib protection, just like the seats that are mandatory for NASCAR competition. We even use Saebelt harnesses just like those you would find in a NASCAR or top level European race car.", stated David.

KIDSEmbrace has taken their commitment to NASCAR and safety a step further and their first edition seat is a Dale Earnhardt Jr., National Guard seat, featuring the same uniform that Dale wears himself once he is strapped into race. "The parents love the seat but more importantly, the child actually wants to get in the seat! Children have a great imagination and when you place something as cool as a NASCAR seat for them to ride in they are instantly entertained. Making safety fun is a hard thing to do but KIDSEmbrace has created a line of seats that kids actually enjoy spending time in," stated Dave Williams.

KB3 looks to have a great run at Chicago and is excited to get back behind the wheel with a sponsor that perfectly fits his commitment to family safety and motorsports. "It is great to back racing but more importantly, representing a product that is dear to our family's well being," stated KB3.

"I have watched my brother Brett this entire season and I am excited to finally get behind the wheel once again. I have raced a few times in the NASCAR Camping World Truck Series and it was a blast. The series is very competitive and I look forward to driving the KIDSEmbrace Chevy among some of the best in the business at Chicagoland Speedway," stated KB3.

-source: rick ware racing