Series partnership news 2010-05-26

NHRA SIGNS MARKETING PARTNERSHIP WITH HONDA POWER EQUIPMENT

GLENDORA, Calif. (May 26, 2010) -- NHRA officials announced today that the world's largest motorsports sanctioning organization has signed a marketing partnership with Honda Power Equipment, a division of American Honda Motor Co., Inc.

As part of the agreement, Honda Power Equipment will provide NHRA with portable generators for use at NHRA Full Throttle Drag Racing Series events, as well as at each of its seven geographic division offices and all of its owned and operated racing facilities throughout the U.S.

In return, NHRA will provide Honda Power Equipment with multiple exposure platforms, including an on-site display presence at NHRA Full Throttle Drag Racing Series events as well as a presence on NHRA.com, the official Website of NHRA.

"We are thrilled to welcome Honda Power Equipment into the NHRA family of marketing partners," said Gary Darcy, NHRA senior vice president of sales and marketing. "Honda generators will provide NHRA with the power to operate equipment at our events across the country."

"Honda generators are well suited for the drag racing circuit, offering the NHRA durable and quiet power for a variety of applications," said Scott Conner, vice president, Honda Power Equipment. "Honda Power Equipment is truly excited to be working with such a dynamic organization and drag racing series."

-source: nhra