ALLSTAR: Saxton to Provide Marketing Expertise

ERNIE SAXTON COMMUNICATIONS, INC. TO REPRESENT ALL STAR CIRCUIT OF CHAMPIONS SPRINT MARKETING EFFORTS

Langhorne, PA/Ponce Inlet, Florida. November 14, 1998 . . . Sprint car racing, under the sanction of the All Star Circuit of Champions (Ponce Inlet, Florida), continues to be one of the most popular short track auto racing attractions in the nation. With that in mind Bert Emick, president of the All Star Circuit of Champions, has announced the hiring of Ernie Saxton Communications, Inc. as the exclusive marketing agency for the organization.

"We are quite excited to be work with the All Stars. I have seen them race and even announced a few of their shows over the years. With increased interest in sprint car racing and short track facilities being upgraded on a regular basis, I think corporate America should be ready for sprint car racing. I wish we had the opportunity to get our marketing plans in place earlier but our staff is ready to give it our best effort," said Ernie Saxton. Saxton owns the Langhorne, PA based marketing agency that specializes in marketing, public relations and promotion in motorsports. Saxton has been involved in the sport for more than 35 years.

"The All Star Circuit of Champions sanctions 70 to 80 events each year and will be celebrating their 20 anniversary in 1999. We are seen at about 40 speedways in 15 states. Our market area covers several major cities in the Eastern half of the United States. In 1997 we had close to one-half million fans at our events and we saw an increase in 1998 though final figures are not in," said All Star president Bert Emick.

The All Stars have a strong following of fans and racers as a result of being seen on national and regional television, increased radio coverage and strong local, regional and national print media coverage.

Opportunities for sponsorship, marketing through motorsports, are limitless with the All Star Circuit of Champions. "There is a marketing package available for just about every budget," said Saxton.

The All Star Circuit of Champions will kick off their season in January with events in Florida. Though the 1999 complete schedule will not be available until early January it is expected that the All Stars will return to many of the same venues as last season and add a few new ones.

Details on sponsorship and marketing with the All Star Circuit of Champions may be obtained by telephoning Ernie Saxton at 215.752.7797 or fax 215.752.1518. Ernie Saxton Communications,Inc., is located at 1448 Hollywood Avenue, Langhorne, PA 19047-7417.