Supercars facing free-to-air TV struggle – reports

Supercars is facing an uphill battle for fresh free-to-air TV deal, according to newspaper reports in Australia.

Supercars facing free-to-air TV struggle – reports

The category is in the final year of its current $241 million broadcast deal, which sees subscriber channel Fox Sports carry wall-to-wall live coverage, and limited live coverage through Network Ten.

Reports from mainstream Australian media, however, are suggesting a new free-to-air component could be hard to come by.

According to The Australian Financial Review, Ten is set to walk away from the sport at the end of 2020, owners ViacomCBS no longer prepared to invest in what the paper says is a "loss-making endeavour" amid the COVID-19 crisis.

Supercars provided the following statement when contacted by Motorsport.com: “Supercars’ discussions with Ten are focused on racing again as soon as possible and then the shape of this year’s championship."

The Australian, meanwhile, reports that the Seven Network – run by former Supercars boss James Warburton – is also unlikely to mount a bid for the series rights.

A Supercars broadcast partner in the past, Seven currently has lucrative sporting deals in place with cricket, the AFL and the Olympics.

It was considered a potential suitor for Supercars, however that may have been curtailed by widespread cost containment amid the coronavirus pandemic.

Read Also:

Supercars chairman Peter Wiggs told The Australian that Supercars has been a "poor investment" for his Archer Capital private equity firm, which forked out $137 million for a 65 per cent stake back in 2011 before a downturn in profits.

“Supercars has been a poor investment for Archer Capital, and we make no secret of that," Wiggs is reported to have said.

“We probably purchased it at the top of the market. And we’ve faced difficult structural issues since the day we acquired it."

He added: "Obviously the first three years were particularly difficult, where we saw a decline of earnings of 66 per cent.

“But since I got involved as chairman, and have had the benefit of two extremely good CEOs in James Warburton and Sean Seamer and a very good management team backing those guys, and a very good partnership with the teams, we’ve managed to turn that around.”

There's been an on-again, off-again attempt from Archer to offload its stake for the past few years.

There was significant speculation in the paddock last year that an offer of around $40 million was rejected, although that was never formally confirmed.

shares
comments
Supercars squad Erebus launches in-house Eseries

Previous article

Supercars squad Erebus launches in-house Eseries

Next article

Supercars in dialogue with embattled backer

Supercars in dialogue with embattled backer
Load comments
How taming his temper shaped Supercars' slow-burn star Prime

How taming his temper shaped Supercars' slow-burn star

His decision to leave Brad Jones Racing was the biggest shock of the Australian Supercars silly season so far. But for Nick Percat, it comes as the culmination of a personal journey that has made him into one of the most rounded drivers in the series, now in search of a seat that can make him a champion

Supercars
Sep 17, 2021
Why replacing Supercars' GOAT with a teenager is worth the risk for T8 Prime

Why replacing Supercars' GOAT with a teenager is worth the risk for T8

On the face of it, picking an 18-year-old rookie to replace arguably the greatest Supercars driver of all time is a risky move. But as Jamie Whincup takes up a team principal role and hands his car to Broc Feeney, it's one that he is confident will be rewarded in the fullness of time - time which wasn't afforded to Whincup in his early days

Supercars
Sep 1, 2021
How Randle went from fighting cancer to battling for Supercars contention Prime

How Randle went from fighting cancer to battling for Supercars contention

After his fledgling career was paused by a battle with testicular cancer, Thomas Randle then had to wrestle with finding a drive in Supercars after he got the all-clear. It's been a long road for the Melbourne native but, after two lengthy battles, he's finally got a full-time drive to look forward to

Supercars
Jun 29, 2021
How crisis talks over Supercars’ Gen3 future could leave it without a paddle Prime

How crisis talks over Supercars’ Gen3 future could leave it without a paddle

With Supercars’ Gen3 era on the horizon, a shift is set to take place – in more ways than one – but, as has become clear in recent weeks, the plan to bin the stick and use paddles with electronic assisted shift has been met with fierce opposition

Supercars
May 24, 2021
Can DJR still be a Supercars powerhouse after Penske? Prime

Can DJR still be a Supercars powerhouse after Penske?

Roger Penske's whirlwind Australian Supercars sojourn is over. After six seasons, three drivers' titles, three teams' championships and a Bathurst 1000 crown, The Captain has sold his controlling stake in Dick Johnson Racing back to the squad and walked away from the category.

Supercars
Feb 26, 2021
Can Whincup be Triple Eight's ruthless leader? Prime

Can Whincup be Triple Eight's ruthless leader?

Supercars' most successful team of the past 15 years is set for a radical shakeup next year when Jamie Whincup retires from driving and takes over the reins at Triple Eight. But does he have what it takes to be the new Roland Dane?

Supercars
Feb 8, 2021
How a lifetime Supercars deal broke down in one year Prime

How a lifetime Supercars deal broke down in one year

David Reynolds inked what was effectively a lifetime deal with Erebus in 2019 – only to walk out a year later. What went wrong?

Supercars
Dec 18, 2020
Why Supercars now needs a new "human salt harvester" Prime

Why Supercars now needs a new "human salt harvester"

Scott McLaughlin has been a controversial figure in Supercars over the past few years but, as he heads off to a fresh challenge in IndyCar, the Australian tin-top series needs to find someone else to fill his drama-filled boots as the category enters a new era...

Supercars
Nov 3, 2020