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How F1 is going the extra mile to crack America

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How F1 is going the extra mile to crack America
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The Austin Formula 1 race has established itself as a firm favourite, as much for the fun to be had off-track as the great racing on it. But now it's time to spread the message.

From the moment you touch down in Austin, you are aware this is a city unlike any other.

Weird is an understatement. The giant Les Paul guitars that adorn the luggage carousel in the airport, accompanied by a blues soundtrack in the arrivals hall, remind you that Austin is the self-proclaimed live music capital of the world.

But it's not just blues, soul, rock or jazz. There's good ol' fashioned country, too. This is Texas, where boot-cut jeans, oversized belt buckles and Stetson hats swing in time to the classic Cotton-Eyed Joe line dance.

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Series Formula 1
Author James Roberts